Experience Design (XD)

Perficient Digital was a proud sponsor of World Information Architecture Day on February 18. WIAD was a one-day conference held simultaneously in cities around the world. Perficient Digital sponsored 3 locations: Ann Arbor, Atlanta and Los Angeles. 160 attendees flocked here in L.A. Presentations frequently touched upon best practices in research for information architects. The following topics […]

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversion is a little bit of a loose term. There are micro-conversions, macro conversions – and conversions that can differ based on your site purpose. Maybe you’re trying to get someone to […]

As designers, there are a lot of things to keep in mind when creating a site that is accessible to everyone. Jesse Hausler, principal accessibility specialist at Salesforce, touched on these in his post, 7 Things Every Designer Needs to Know about Accessibility. Here are three of my favorite takeaways from his post, along with […]

When children are engaged in constructive play and learning from an early age, they have a lifetime of benefits – like improved academic performance throughout their educational career, a love of learning, and improved emotional development. That’s why Learning Care Group is committed to creating state-of-the-art facilities with the latest technology and expert-driven curriculum. To match the […]

As touched on in our last blog post, inclusive design is more than designing for people with vision or hearing impairments. It’s also designing for someone with a broken arm, a slow network connection, a cognitive impairment, or even our aging population. It’s about designing for everyone. We should be aware of the differing abilities, […]

In a recent presentation, John Seitz, UX architect at Perficient Digital, discussed the importance of inclusive design and how considering accessibility while designing and building your website has value for your company. Inclusive design is the creation of products or services that are accessible to, and usable by, as many people as reasonably possible. As […]

The winners of the 2016 W³ Awards have been announced by the Academy of Interactive and Visual Arts, and Perficient Digital’s work for Carhartt and The Henry Ford is being recognized. Our design and development of Carhartt’s Fall 2016 Lookbook microsite received Gold in the Fashion Website category, while The Henry Ford website took home […]

I remember being introduced to computers in middle school. It was an Apple II series with basic functions and it was fun and unique. But for a kid that has spent their early years outside in the sun and playing with friends in the fields and woods of South Louisiana, it wasn’t the coolest thing […]

MediaPost recently recognized Perficient Digital with an Online Marketing Media and Advertising (OMMA) Award for designing and developing the microsite for Carhartt’s Fall 2016 Lookbook. The microsite took home top honors in the Apparel/Fashion website category. A new spin on the typical one-size-fits-all media kit, the Carhartt microsite was designed to provide fashion reporters the content […]

We were recently awarded two Best of Industry WebAwards from the Web Marketing Association for our development work for The Henry Ford and Veritas. TheHenryFord.org was named the Best Non-Profit Website and Veritas.com was recognized as the Best Information Services Website. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

Ever stumbled upon an article on social media that catches your interest? You click it. You are curious and anxious to read it. You are in the website – it loads, but at first, it seems empty. The site is there, but there is no text in it. You are probably annoyed. You are probably […]