Experience Design (XD)

Perficient Digital recently won two 2017 Creativity International Awards for our outstanding creative design and use of messaging. We took home Gold in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt. We also won Silver in the Non-Profit Website category for redesigning TheHenryFord.org. Our microsite for Carhartt uses full-screen video, product and lifestyle galleries, macro-detail photography, animated […]

Rough news for iconic Toys “R” Us this week as they declare bankruptcy – right on the cusp of the holiday shopping season. Another casualty in this year’s string of retail setbacks, disruptions, and (optimistically) transformations. Analysts cite an over-investment in stores and perhaps too many years of letting the website wither on the vine. […]

Digital products and services available via smartphone, and mobile devices like smartwatches, are continuously changing how people manage their daily lives – everything from accessing and sharing information, tracking health metrics, to sending money. And mobile accessibility, with its many baked-in accessible design features, is giving people with disabilities the same useful and effective mobile […]

Nordstrom just announced that they are opening Nordstrom Local, a new concept store with zero inventory and plenty of one-on-one attention. The store opens in West Hollywood on Oct. 3 — one week after this year’s shop.org event in L.A. (maybe we’ll get a sneak peek when we’re out there.) The format is an experiment […]

If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]

Umbraco has several input options built to allow a variety of content on a page. Images, numbers, text and bool variables all used to implement your content on a website. Most of this content is entered and altered in some way to fit the design, text added as an overlay or an image to a […]

Perficient Digital recently won two Best of Industry awards at the Internet Advertising Competition (IAC) for our innovative digital experiences on behalf of Carhartt and The Henry Ford history museum. We were honored in the Best Fashion or Beauty Website category for designing and developing the Carhartt Fall 2016 Lookbook microsite. We developed the microsite for reporters, to make […]

Perficient Digital was recently recognized at the Mid-Michigan Creative Alliance ADDY Awards. We won Best of Show, the competition’s highest honor, for the design and development of Carhartt’s Fall 2016 Lookbook microsite. We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated […]

Stop and think about your day. How many times do you interact with someone in a service-based role? Is it your morning coffee? The front desk of your daycare, office, or gym? Did you go out for lunch? Grab the dry-cleaning on the way home? Was it a call to tech support? A trip to […]

More than 16 million people are living with a cognitive impairment in the U.S. That is a lot of people. That means almost all of us know someone with a cognitive impairment. And, for most companies, that means that a number of customers—or potential customers—will have a cognitive impairment. Many people with cognitive impairments are […]

For those of you who celebrate Talk Like a Pirate Day, National Donut Day, or Pi Day, you’ll be pleased to know you can add a new one to your calendar: World IA Day. On February 18th, 2017, Information Architecture (IA) was celebrated around the world at conferences ranging from Tokyo, Japan to Viña Del […]