Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
Perficient Digital recently won two Best of Industry awards at the Internet Advertising Competition (IAC) for our innovative digital experiences on behalf of Carhartt and The Henry Ford history museum.
We were honored in the Best Fashion or Beauty Website category for designing and developing the Carhartt Fall 2016 Lookbook microsite. We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated GIFs, and social sharing copy, reporters have everything they need to tell the Carhartt story at their fingertips, without ever having to pick up the phone.
We also won in the Best Non-Profit Website category for our work on TheHenryFord.org, the digital presence for The Henry Ford (THF), a large indoor-outdoor museum history complex in suburban Detroit. We worked with THF to blend its physical and digital spaces to create a world-class experience – not only for those inside the museum, but for website visitors exploring from afar. Our efforts resulted in a 24 percent increase in online revenue for The Henry Ford, a 19 percent increase in conversion rates, and an 11 percent increase in online visits.
This is the fourth award we’ve received for our work with Carhartt and the fourth for our work with THF. To learn more about the IAC awards and our recognition, see our recent press release.