Salesforce

Attending Salesforce Connections 2024 at McCormick Place in Chicago was an energizing experience, highlighting the forefront of AI integration in business operations. The event gathered industry leaders to explore the latest advancements in artificial intelligence, data integration, and commerce, with a clear focus on how these technologies are reshaping the business landscape. One of the […]

What a great week at Connections 2024 in Chicago!  There were so many great sessions and announcements to be excited about.  I wanted to write about two of the lesser known, but albeit very important features of Data Cloud and how they work together:  Data Graphs and Query Editor! In the fast-paced world of customer […]

At Salesforce Connections this week, we heard a lot about how leveraging advanced AI technologies can give businesses a significant edge in their marketing efforts. Einstein Copilot, an AI-powered tool from Salesforce, offers invaluable support for marketing by enhancing customer interactions, personalizing recommendations, and optimizing campaign performance. Let’s review how our fictional company, GreenScape Tools, […]

Referrals are an essential source of driving patient acquisition and volumes for a health system. Understanding the value of the referral process, Salesforce Health Cloud has continued to evolve its offerings for referral management – creating a single source of truth for all internal provider data.   For organizations leveraging Health Cloud to track patient data, […]

In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises.   This transformation was a key theme at […]

As a Salesforce developer, staying abreast of the latest innovations is crucial for delivering cutting-edge solutions that drive business success. One of the most exciting developments in the Salesforce ecosystem is the introduction of Einstein Copilot. This blog delves into what Einstein Copilot is, how it works, and why it matters for developers. What is […]

Welcome to the world of JavaScript, where every line of code tells a story of efficiency and clarity. Today, we’re diving into a fascinating technique called short-circuiting. It’s like taking the express lane in coding – speeding up your journey while keeping things simple and easy to understand. Join us as we unravel the secrets […]

Hello Trailblazers! In the area of Salesforce data management, maintaining data accuracy and integrity is paramount. Duplicate records not only clutter databases but also lead to inefficiencies in sales, marketing, and customer service processes. To address this challenge, Salesforce offers Duplicate Rules, a powerful feature designed to identify and prevent the creation of duplicate records. […]

Hello Trailblazers! In the area of Salesforce data management, ensuring data accuracy and integrity is paramount. One of the critical aspects of maintaining clean data is identifying and merging duplicate records efficiently. This is where Matching Rules come into play. In this blog, we’ll learn Matching Rules in Salesforce, exploring their significance and implementation. So […]

We’re excited to announce our Data Cloud Expert specialization! This is the highest level of Salesforce-validated expertise for Data Cloud. This achievement isn’t just a milestone, it’s a testament to our commitment to revolutionizing how businesses leverage their data to drive business outcomes, unlock trapped data, and enhance customer experiences. How’d We Earn the Data […]

The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]