Salesforce

Yesterday, I attended an insightful session lead by Andrew Baer, SVP Comms and Media Industry of Salesforce, which covered the business opportunities and the real-world successes of a customer experience transformation in the Communications Service Provider industry. Here are the highlights Core to a positive customer experience is that customers expect simpler experiences. The four […]

Peter Schwartz is SVP for Strategic Planning at Salesforce and is a futurist. Today he spoke about a profound change in our world he expects to see, where every object we make is about to come alive with intelligence and speech.  This is not specifically about Salesforce, but more about general future trends. Peter showed […]

Joshua Newman, Chief Medical Officer hosted the Health and Life Sciences kickoff keynote session at Dreamforce 2016 about how companies are using Salesforce to innovate, make decisions, manage patient and member journeys, and connect the entire healthcare ecosystem. There were a lot of people attending this session, which is an indication of the amount of […]

Do you want to find out what Salesforce and other thought leaders see as emerging and digital technology trends?  At Dreamforce 2016, Kartik Chakkarapani, the Emerging Trends Track leader hosted a session with Peter Coffee, VP for Strategic Research at Salesforce, Kevin Brady, Chief Digital Officer at Cisco, and Dion Hinchcliffe, Chief Strategy Officer at […]

Sam Jacobs, partner engagement manager, from our customer OpenX spoke about the self-service community that we helped them to roll out last October. They programmatically connect sellers of ad space and buyers of ad space in real-time. They are selective about who they let into their marketplace, they are ranked #1 in traffic quality, outranking […]

Here at Dreamforce 2016, Salesforce is touting their new “Einstein” set of Artificial Intelligence tools. At its heart, Salesforce Einstein has four tenets: Discover patterns in data Predict what these patterns mean Recommend actions based on the predictions Automate the execution of recommended actions I just attended a short session with Salesforce where they displayed […]

This week, marketers, sales professionals, technology buffs, and everyone in between will descend on San Francisco for Dreamforce. Last year we live blogged a number of sessions from Dreamforce, but this year is going to be bigger and — need we say it — even better, so we’ve pulled together some session recommendations and tips from our team of […]

We all know one of the best parts about attending Dreamforce will be visiting the Cloud Expo in Moscone South to score some of the best swag! From hunting for the coziest t-shirts and hoodies, newest tech gadgets, funniest stress ball designs, and of course, entering for a chance to win a jaw-dropping grand prize (like Apttus’s car giveaway last year), be […]

With more than 1,600+ sessions, 400+ theaters, 100+ hours of hands-on training, and 75 Circles of Success, it’s inevitable that you have a laundry list of sessions to attend at this point. Not to mention, evenings fill up quick with all the fun stuff going on in San Francisco that week. From catching U2 perform at Dreamfest to RSVP’ing for […]

For fast-growing companies looking to transform the customer service experience, the key is to help your customers – and your support agents – help themselves. Studies show that more than 70% of customers prefer self-service over contacting a support agent. So how can you give your customers a place to quickly find the answers they need from […]

I’m going to make a bold statement: Force.com Communities are a soon to be a thing of the past. With Winter ’17 bringing the final missing features to the Community Builder templates, it’s time to rethink the reasons why you said no to the Community Builder a few months back, and revisit templates. We’ve built […]

One of the biggest advantages of Salesforce as a CRM is the rapid growth of the platform itself. Customers have benefited immensely from Salesforce’s aggressive “growth first” strategy as the company seeks to help brands embed Salesforce more deeply in their businesses. From the Steelbrick and Demandware acquisition, adding CPQ and commerce capabilities to its product arsenal, to the […]