IBM

  Urban Outfitters worked with Perficient to implement IBM Sterling multichannel fulfillment system and the result has been superior customer service. Jas Singh with Urban Outfitters and Subroto Majumdar with Perficient presented this case study titled “Ensuring Successful Order Management Implementation” at IBM Amplify today. Urban Outiftters is an apparel retailer with annual revenue of […]

IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right.  Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value.  This is because transactions are […]

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

On May 6th IBM Commerce and Facebook announced a partnership for tailored marketing messages. This announcement will allow IBM cloud marketing clients to use the Journey Designer and Journey Analytics with Facebook capabilities such as Custom Audiences. The goal is to deliver more useful and personalized experience, which is a benefit to companies and their […]

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

Introduction: High availability is always an important topic, which is often thought at end of the project or even sometimes at the time of downtime/disaster. While it is challenging to set up high availability environment, as you have to spare time and money to complete; here is my attempt to provide you with a prototype […]

A couple of weeks ago IBM announced the release of IBM Operational Decision Manager V8.7.1. The latest release delivers further enhancements for business user experience in Decision Center and Decision Server Rules, enhance platform operations for Decision Server Insights, and enhanced performance. The planned availability date for IBM ODM V8.7.1 is May 15, 2015. Decision […]

This is a continuation of our previous discussion on getting started with Social Network Analysis (SNA). So now that we can do some SNA with NodeXL, how do you now go out and catch the bad guys?  Well, remember, SNA is a network of entities.  So let’s take auto insurance fraud for example and show […]

It’s not every day you hear the word “trillion” unless you are in the B2B Online Retail business. New analysis from Frost & Sullivan, Future of B2B Online Retailing, reveals that B2B online sales will account for close to 27 per cent of total manufacturing trade, which is likely to hit 25 trillion $ by […]

Earlier this year, we examined how IBM Watson can help healthcare organizations analyze vast quantities of unstructured data to gain quick insights from previously untapped data sources. We found that the content analytics solution, along with IBM’s healthcare tools and accelerators, uncovers valuable intelligence from disparate healthcare data and content, including physician notes, patient surveys, […]

Earlier this week, I read a news article about the use of Twitter, or more accurately, the use of data collected from Twitter to prohibit a passenger from boarding a United Airlines flight. Strangely enough, the person banned from the flight was probably among the people who should know the most about cyber-security and perceived […]