IBM

It has been my experience that when applying the proper predictive tools strategies to critical assets, it gets confusing about where to apply capital expense, training, and people. Here are 3 factors to help determine which predictive maintenance tool to use first: Always start with the asset life cycle plan (6 months, 6 years, etc). […]

Today’s market challenges even the seasoned digital leader. In today’s digital era, organizations need to unify the customer experience from the web site to the traditional online store and transform uninspiring transactions into compelling commerce experiences. 80% of the companies believe they deliver a superior experience to their customers, but customers state only 8% of companies […]

According to research firm Gartner, 50% of enterprises will have a hybrid cloud deployment by 2017. Hybrid cloud is currently the most popular type of cloud right now, offering a mix of public and private cloud services while serving as a transition for enterprises who are warming up to the benefits of cloud computing. For […]

Ninad Minelkar from Perficient presented a case study at IBM Amplify about Omni-Channel Order Management at National Geographic.  National Geographic is a global organization which provides 11,000 grants to scientists and do global outreach to 450 million people in 171 countries.  They send out 25 million catalogs per year as part of their commerce. National […]

    Phani Kanakala, Florida Blue’s Web and Mobile Manager and Glenn Kline, Principal at Perficient spoke at IBM Amplify about Florida Blue’s transformation of their customer experience.  A dinosaur video clip started the talk and Glenn related how companies are either going to be a digital predator or digital prey.  If you are a […]

Moving from traditional monolithic architecture to microservice architecture is a journey. There are many challenges moving towards the microservice culture and design. Microservices is an architectural style where a system is divided into a set of small services. As Conway’s law suggests, architecture and teams structure go in pairs. Microservice design pattern expects some organizational […]

  At IBM Amplify, James McCormick, a Principal Analyst at Forrester discussed how to use Digital Intelligence to optimize your customer experiences. First, James defined what is Digital intelligence – its just digital analytics, which is really just web analytics. The age of the customer is upon us, brought on by the winds of digital […]

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

Are you a technology leader looking for innovative solutions to your organization’s challenges around cloud? Are you sold on the cloud but unsure about how to migrate and with which solutions? Finally, do you enjoy a glass of beer while figuring out your information technology strategy? If you answered yes to all three questions and live […]

IBM’s Amplify conference featured a digital experience keynote on adaptive experiences which engage customers in context with several prominent speakers.  These included: Gene Phifer, VP, Distinguished Analyst, Gartner Deloss Schertz, Director Enterprise Strategic Application Services, Konica Minolta Business Solutions U.S.A., Inc Gary Dolsen, IBM, Vice President, Strategy and Offering Management, Digital Experience Rob Enright, IBM […]

Another hot topic at the IBM Amplify 2016 Conference is experiential commerce.  This really focuses on the customer’s experience during their engagement with your brand.  The Color Run is a 5k running event that has become the largest event series in the world.  The “experience” during the run is what the runners are after and […]

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]