Healthcare

Today’s healthcare environment has forced organizations to operate in more connected and informed ways as they strive to deliver efficient and effective high-quality care for their patients. Patients are demanding more informed and “active” involvement in their executed care plan, especially as their fiscal responsibilities increase with high deductible health plans becoming more prevalent. To […]

The request for proposal (RFP) process is a necessary but often frustrating process for healthcare organizations. It’s time consuming to gather requirements, assemble stakeholders, engage procurement, and manage the schedules of reviewers. And that’s just to get to square one. AgencyAgile RFPIt is all too common that RFPs, despite the time invested in development, result […]

A few months ago, I came down with the flu. I couldn’t get out of bed from fever, pain, nausea, and exhaustion. Over the phone, a nurse confirmed that I probably did have the flu but I physically could not get into the office to see my primary care physician or get a prescription. No […]

Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve heard just about every […]

Health Data Compass supports a multi-pronged analytics initiative for breakthroughs in personalized medicine – tailored medical services based on an individual’s predicted response or risk of disease – and integrates data from two major hospital systems, a physician billing plan, and scientific laboratories at the University of Colorado Denver. Perficient helped redesign and re-platform Health […]

For many years, clients have asked us about the necessity of buying URLs for their healthcare sites. Should we purchase every possible domain that could be affiliated with our brand? Every .net, .biz, etc.? There’s some misinformation that additional domains could offer some search engine optimization (SEO) benefit. We’ve even had cases where “squatters” have […]

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

While the thought of delivering a personalized experience in healthcare can be overwhelming, the value it provides is undeniable. As the industry moves to a more consumer-centric model, healthcare organizations need to engage with patients and members on an individual level. Healthcare organizations that utilize technology to provide a relevant, high-touch and personalized experience are […]

The healthcare landscape is evolving and there is an enormous amount of pressure on health plans to significantly improve the quality of services they offer. In today’s healthcare ecosystem health plans must deliver an exceptional and personalized member experience and focus their efforts on member engagement and satisfaction. This is no longer an option – […]

Creating unique, relevant content is becoming increasingly important, from search rankings to thought leadership, brand reputation, and beyond. But copying other organization’s content – even when not word for word – won’t help you stand out. That content already exists. As a content writer, I can’t just sit at my desk, Google for topics, and […]

When it comes to patient engagement half the battle is understanding what the patient expects and the other half is meeting (or exceeding) those expectations. Patients, as consumers in other industries have rising expectations. And with technology rapidly changing the consumer landscape the demands of patients will continue to evolve. The healthcare consumerism movement has […]

Healthcare organizations serve a wide variety of people with an even wider array of needs. It’s impractical to think that one single website experience could match each visitor perfectly. A personalization strategy gives website users a unique experience tailored to their past actions on your site or interaction with an ad or email campaign. When properly […]