Functions

Yesterday’s announcement of Salesforce.com acquiring the cloud-based, eCommerce provider Demandware is exciting for Perficient and our clients. Whether your business is solely or partially-based in eCommerce, customers are your lifeblood. Knowing who they are, why they buy from you, and what keeps them coming back are all essential details to remain competitive and profitable. Our […]

Over the last two decades, online shopping has seeped into our daily lives. Our favorite retailers and brands continue to make this experience easier and more convenient with options to shop on our mobile devices. When imagining the ultimate online experience, pure-play retailers like Amazon come to mind. This company has revolutionized B2C commerce, but […]

As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience. It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware […]

Ninad Minelkar from Perficient presented a case study at IBM Amplify about Omni-Channel Order Management at National Geographic.  National Geographic is a global organization which provides 11,000 grants to scientists and do global outreach to 450 million people in 171 countries.  They send out 25 million catalogs per year as part of their commerce. National […]

Another hot topic at the IBM Amplify 2016 Conference is experiential commerce.  This really focuses on the customer’s experience during their engagement with your brand.  The Color Run is a 5k running event that has become the largest event series in the world.  The “experience” during the run is what the runners are after and […]

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]

There were many great concepts and strategies presented at this year’s B2B Online conference in Chicago, but one of the recurring points was that B2B eCommerce needs to look a lot more like B2C eCommerce. This need could partly be due to the rise of millennials in the workplace (50% of B2B buyers are now millennials). […]

Perficient Digital is proud to be a sponsor of the upcoming B2B Online conference, the premiere, annual, interactive event for digital and eCommerce executives within the industry. You can visit us during the event May 9-11 at booth #305 in the Solutions Zone, where you can learn more about Perficient Digital and how we help […]

One of the things I enjoy most at Perficient is having the opportunity to hear first-hand our customers before and after implementation stories. When I was at Magento Imagine a few weeks ago, I was able to meet Ashley Gensler, the spirited and driven founder and CEO of Loom Decor. Perficient has been helping her […]

Traditional B2B selling channels may still be the most influential form of B2B commerce; however, an increase in buyer expectations has led to a rapid shift to digital B2B commerce. A recent study shows that more than half of global B2B buyers will make at least 50% of their purchases online within the next three […]

Adoption of cloud technologies and applications built for the cloud are sweeping across B2B and B2C organizations. According to IDC, more than 50% of enterprise IT infrastructures and software investments will be cloud based by 2018. Digital commerce is one of many segments that has embraced cloud-first because of its many benefits, including: Increased scalability […]

“The times they are a-changing,” to quote Bob Dylan, and this couldn’t be more true for B2B sales. Self-service B2B commerce is on the rise, estimated to grow from $780 billion in 2015 to $1 trillion by 2020. While traditional B2B selling channels remain influential, the combination of ubiquitous digital technologies and increasing buyer expectations […]