Functions

Successful order management creates brand loyalty and demonstrates a unified commerce approach that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to selling complex configurable offerings, due to assembly and workflows that may span multiple facilities and planning systems. Exceeding buyers’ omni-channel expectations requires a comprehensive approach – across processes, […]

As B2B eCommerce continues to grow, so do the demands of business buyers. Blame it on Amazon, Apple, and other online retailers that have raised the bar on customer experience. Whether you are a B2C or B2B buyer, this is the experience we all desire. Companies that provide deep content, product images and videos, product […]

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]

According to Frost & Sullivan, B2B eCommerce sales are estimated to reach $12 trillion globally by 2020. The market opportunity is one of many motivating factors for B2B companies to improve and re-platform their eCommerce sites. Don’t believe it? Then, consider this: 85% of B2B companies invested in improving their eCommerce sites in 2015 (Forrester) […]

Last year, 85% of B2B companies invested in improving their eCommerce sites. While a number of factors are influencing this trend, one of the most significant may be the market opportunity. Online B2B eCommerce will grow from $780 billion (in 2015) to $1 trillion by 2020 – Forrester Research Investing in a best-in-breed solution for […]

Rising consumer expectations in the always-on digital world have greatly influenced the experience for B2B commerce. Buyers on the business side expect a digital commerce experience where: • Products are easy to find • Buying process is simple and efficient • Order fulfillment is fast and accurate However, manufacturers and distributors struggle to deliver an […]

Today’s B2B commerce transactions need to be streamlined, providing an experience that’s quick, reliable and efficient to satisfy changing buyer expectations. However, the customer experience on your eCommerce site depends heavily on your platform and how it integrates with all of your other systems. An optimized, personalized B2B buying experience that provides an environment for […]

Earlier this year, I returned to the world of e-commerce web sites after a long, long layoff (think the painful, patience-trying time gap between two seasons of “Games of Thrones”, then multiply it exponentially).  It quickly became apparent that the basic business requirements driving e-commerce, and the key integration points behind it, haven’t really changed […]

Traditional B2B selling channels have remained influential over the years. However, the rapid adoption of digital technologies and increasing buyer expectations have upped the ante for B2B sellers. Today’s B2B commerce transactions need to be streamlined, providing an experience that’s quick, reliable and efficient to satisfy changing buyer expectations. In parts 1 and 2 of […]

Announced originally at Magento Imagine 2016, I had the opportunity last week to review the new enhancements being release in Magento 2.1.  A few of these enhancements should give merchandisers and PayPal users a reason to smile. Staging and Preview – This enhanced capability provides the ability to create, preview, schedule and stage a wide […]

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

B2B companies realize there’s an advantage to stepping up their digital commerce experience. With B2B commerce sales estimated to reach $1 trillion globally by 2020, it’s important to consider and adapt the top trends that will grow your digital commerce. In part 1, we revealed the importance of optimizing the B2B digital commerce experience and […]