Commerce

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

On May 6th IBM Commerce and Facebook announced a partnership for tailored marketing messages. This announcement will allow IBM cloud marketing clients to use the Journey Designer and Journey Analytics with Facebook capabilities such as Custom Audiences. The goal is to deliver more useful and personalized experience, which is a benefit to companies and their […]

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

Wednesday, May 13, 2015 2:00PM EDT | 1:00PM CDT | 11:00AM PDT (1 Hour) Register: https://www.internetretailer.com/webinars/driving-b2b-growth-consumer-experiences/ If you are looking to drive B2B growth with consumer-like experiences you don’t want to miss this Webinar in the Internet Retailer Webinar Series. The webinar is being sponsored by Perficient’s commerce platform partner Magento, and present by one […]

It’s not every day you hear the word “trillion” unless you are in the B2B Online Retail business. New analysis from Frost & Sullivan, Future of B2B Online Retailing, reveals that B2B online sales will account for close to 27 per cent of total manufacturing trade, which is likely to hit 25 trillion $ by […]

I bought a new car last month. The last time I bought a car was 10 years ago, and oh, how the times have changed. 10 years ago buying a car was not a pleasant experience; in fact it was downright stressful. My experience this year was in a word – easy. With today’s digital […]

Getting excited for Imagine Commerce 2015 next week – April 20-22. This is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, the event brings together over 2,400 commerce experts from merchants, agencies and technology providers across 40+ countries to network, exchange ideas and build relationships. Perficient is a sponsor of […]

Digital technology is an active disruptor for marketers today and it’s leading to a great customer experience transformation. This rapid change is due in part to today’s customers having more choices, are better informed and are more empowered than ever before. As noted in our recently published guide on customer experience transformation, the rising trends […]

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

Jeff Schick opened this year’s IBM ConnectED conference talking about “A New Way to Engage,” which is IBM’s theme for this conference. He talked about how IBM has developed new ways to engage over the past year.  He talked about Watson, IBM’s cloud businesses, their new agreement with Apple and more initiatives. This year is […]

Earlier this week, I attended NRF Retail’s BIG Show 2015 in NYC. Wow – what an incredible show in an incredible city. It was my first trip to both NRF and also NYC. I can’t imagine a better place for Retail’s Big Show to be hosted. There is so much to take in including the size, multiple vendors […]