Shankar RamaNathan

  It is amazing to see the technology terms we come up with to explain new technology or trend. The consulting thought leadership coins the words to group a set of technology, trend to make it easier for people to have a context. However the success and adoption of the technology/trend defines the term’s reputation. […]

Years of work went into building the elusive single version of truth. Despite all the attempts from IT and business, Excel reporting and Access databases were impossible to eliminate. Excel is the number one BI tool in the industry and for the following good reasons : accessibility to the tool, speed and familiarity. Almost all […]

Big Data is on everyone’s mind these days. Creating an analytical environment involving Big Data technologies is exciting and complex. New technology, new ways of looking at the data which is otherwise remained dark or not available. The exciting part of implementing the Big Data solution is to make it a production ready solution. Once […]

  The speed in which we receive information from multiple devices and the ever-changing customer interactions providing new ways of customer experience, creates DATA! Any company that knows how to harness the data and produce actionable information is going to make a big difference to their bottom line. So Why Virtualization? The simple answer is […]

Cloud BI comes in different forms and shapes, ranging from just visualization to full-blown EDW combined with visualization and Predictive Analytics. The truth of the matter is every niche product vendor offers some unique feature which other product suite does not offer. In most case you almost always need more than one suite of BI […]

Let’s face it. Companies capture Customer Information  in multiple stages through multiple systems even in a Small / Medium Business (SMB segment). Not all the latest Customer information is readily available for all the applications.  Applications need Customer Master Data to link the transactions and every Application has different data model for capturing the Customer […]

Today’s Cloud solutions range from platform services to full-blown ERP holding the key to Enterprise Information. It is very easy to get carried away and forget the efforts of creating the Enterprise Data and existing Analytical capabilities. Getting rid of the cost of managing the HW/SW and other Operational expenses is only part of the […]

The new trend in the Analytics world, Cloud Analytics is slowly becoming a norm. Except for the Cloud tag, companies have used Cloud or External Analytics for a long time. Historically Campaign Management has been part outsourced, part managed by Marketing, using external data besides ‘Enterprise Data’. Traditional Data Vendors / Credit Score providers like […]

Myths & Realities of Self-Service BI The popularity of Data Visualization tools and the Cloud BI offerings are new forces to reckon with. I find it interesting to see how the perception Vs usage of these tools in reality. Traditionally IT likes the control and centralized management for obvious reasons of accountability and quality of […]

I was looking at the market share of  Google Analytics (GA) and it is definitely on the rise. So I was curious to see the capabilities and what this tool can do. Of course it is a great campaign management tool. It’s been a while since I worked on campaign management. I wanted to know […]

Information Technology (IT) has come a long way from being a delivery organization to an organization part of business innovation strategy, though a lot has to change in the coming years. Depending on the industry and the company culture, IT organization will mostly fall in the operational spectrum and a lot of progressive ones are  […]

Picking up from my earlier blog post, there are two kinds of MDM tool types, one targets specific domain (Customer and Product are the most common ones) and the others follow a multi-domain (Customer, Product, Location, Supplier etc. all in one) strategy. Most of the analysis I found are either for Customer Domain or Product […]