Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car. However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need […]
Shane Lennon –
For 30 years (2 at PRFT), Shane has led digital transformation and scaling on teams for GTM Strategy, Product, Marketing and Sales Funnels, KPI, LTV/Life Cycle Journey, Customer Experience, Product Innovation, and roadmap, Business & IT Capabilities, Ref. Architectures, Technology Recommendations. Program oversight: Consumer, B2B2C, B2B in multiple verticals, including Payer and Provider Healthcare. Deep Marketing, Sales, Digital CX & Product experience across business, strategy & technology, led, built, and ran 20 MarTech & 50+ products in c-suite roles as Digital Product, Chief Marketing Officer, CXO, and CTO. Working in 4x corporate, 3x agency, and 7x startups (3x M&A), scaling from $0 to $1BN+.
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Blogs from this Author
Strengthening Healthcare C-Suite Relationships & Partnership: IT, Marketing, Revenue
What do the Chief Information Officer (CIO), Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO) need from each other in order to deliver on transformative business outcomes and customer success? Certainly not more short-term fixes. Instead, they need three things: A cross-functional partnership Shared longer-term business and IT roadmaps Nimble architecture “Just 36% of […]