Susan Kight, Author at Perficient Blogs
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Susan Kight

Susan Kight is a lead business consultant with digital experience spanning healthcare, finance, and education industries. With a core grounding in marketing, product management, and analytics, Susan is able to assist clients at the intersection of where digital, strategy and data meet. She is extremely passionate about helping healthcare organizations improve patient outcomes through the delivery of successfully executed innovative digital strategies. Susan helps clients to build best-in-class, engaging digital experiences that achieve business goals and lead to high ROI.

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Find a Doctor Digital Experience: Best Practices to Be Easily Found

In this final post of the Find a Doctor blog series, I will be sharing best practices to ensure your organization’s Find a Doctor tool is easily found by consumers, physicians, and academics. In previous posts we have uncovered the challenges users typically face with these tools, best practice on the type of content to […]

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Find a Doctor Digital Experience: Best Practices Search and Filtering

This is the third post in the Find a Doctor blog series, I hope you’ve found the previous posts insightful in identifying Find a Doctor content to include within your organization’s tool to assist conversion. I look forward to sharing best practices regarding search and filtering capabilities to enhance the Find a Doctor user experience. […]

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Find a Doctor Digital Experience: Best Practices to Convert Patients

Find a Doctor tools are commonly used by consumers, physicians, and academics across healthcare provider and payer websites. As a key part of a conversion funnel they assist with patient acquisition and retention, and therefore remain a high priority for every healthcare website. Despite this high prioritization, many healthcare providers and payers are still getting […]

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Overcome Common Challenges of a Find a Doctor Search Tool

We frequently see a consistent pattern with the challenges many healthcare providers and payers face which prevents them from implementing a first-class Find a Doctor (FAD) digital experience. These typically fall into the below groups: Displaying lengthy bulleted lists of information that are not essential to the decision-making process which results in difficult to read […]

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Find a Doctor Search Tool Enhances the Patients Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also a tool used frequently by existing patients, physicians and academics. With so many users of this tool, it is an […]

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Implementing a Best-In-Class Find a Doctor Digital Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also used frequently by physicians for referrals and academics for researching information. With so many users of this tool, it is […]

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Three Things To Consider To Be Forward-Thinking in Healthcare

Health-related information is sought in many forms by consumers-patients-members, everything from preventive health, self-diagnosis from symptoms being experienced, understanding a condition once diagnosed, to side effects of treatments are just a small number of examples. These all often start with a simple online search in the realm of healthcare. According to a survey by the […]

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4 Critical Elements for a Successful Hospital Gift Store Website

The foundations of every online hospital gift store website are critical to getting right in order to offer an enhanced experience and to support online conversion that leads to an increase in revenue. A digital experience that is easy to use and navigate, with a secure checkout process, offers immediate confirmation email and online support […]

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Overcome Common Problems Launching a Hospital Gift Store Website

Healthcare providers that have a retail gift store on their medical campus most likely manage with limited access to dedicated resources and frequently leverage volunteers to serve in their gift shops, assist customers with merchandise questions and support, and complete sales transactions. The thought of expanding operations to offer both a retail store and an […]

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Overcoming Problems Healthcare Providers-Payers Face

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

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Increase Healthcare Provider Web Traffic And Patient Acquisition

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]

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What to Do Next in Expanding the Healthcare Omnichannel Presence

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

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Best Practices for a First Class Digital Experience in Healthcare

This second post on community benefit dives into best practices for the Community area of your nonprofit hospital or healthcare system flagship website to assist you in offering a first class digital experience. With the Community area attracting a wide-ranging audience including legislators, policy makers, non-profits, community clinics, and consumers you will be able to […]

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Status and Stickiness in a Healthcare Omnichannel Presence

This is a three-part blog post series, digging deep into the area of Community for nonprofit hospitals and healthcare systems. In this first post, I explore the current status and identify strategies for stickiness with a healthcare omnichannel presence. Hospitals operating as nonprofit organizations provide a number benefits to their local communities, in the form […]

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Creating Holistic Digital Experiences for Healthcare Events pt. 3

Adopting a comprehensive approach to your events marketing strategy that includes event listing and promotion on your flagship website as well as marketing efforts will ensure a holistic approach in creating awareness, engagement, and loyalty for your healthcare events. In this series, we have reviewed the importance of creating a holistic digital experience for healthcare […]

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Creating Holistic Digital Experiences for Healthcare Events pt. 2

Previously, I discussed the benefits of having a centralized place on your organization’s flagship healthcare website to create awareness and promote events via digital methods, understand the importance of having a holistic end-to-end events digital experience that aligns with the rest of your digital footprint, as well as, provide an overview of the events tool […]

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A Holistic View and Digital Experience for your Healthcare Events

Healthcare providers often have a comprehensive calendar of events they host and sponsor to support patients, the local community and medical professionals. However, raising awareness of these events and having a consistent digital experience that aligns with the rest of the digital footprint can be challenging to achieve. Many event tools offer limited customizations that […]

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Key Metrics to Measure Performance of Your Healthcare App

In today’s digitally savvy world, consumers-patients-members expect to interact with healthcare organizations across a number of mobile devices whilst on the go, just as they do with organizations across other industries. As a result more and more healthcare providers and payers are leveraging mobile apps to connect with consumers-patients-members to make their services more accessible […]

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5 Key Factors to Influence Your Healthcare Website Redesign

When redesigning your public facing website whether you are a healthcare provider or payer, there are a number of key factors to consider on where to focus your efforts to ensure you’re giving consumers-patients-members the best digital experience. As it only takes about 0.05 seconds[1] for users to form an opinion about your website that determines whether […]

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Mastering Customer-Patient Experiences Across Healthcare Websites

Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]

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