Susan Kight, Author at Perficient Blogs
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Susan Kight

Susan Kight is a lead business consultant within Perficient's national healthcare practice. With more than 13 years of digital experience, including six years in the healthcare industry, Susan has extensive and diverse knowledge in the areas of business analytics, product management, marketing campaign management, digital analytics, and business intelligence. She is extremely passionate about helping organizations achieve digital transformation.

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Overcoming Problems Healthcare Providers-Payers Face

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

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Increase Healthcare Provider Web Traffic And Patient Acquisition

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]

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What to Do Next in Expanding the Healthcare Omnichannel Presence

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

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Best Practices for a First Class Digital Experience in Healthcare

This second post on community benefit dives into best practices for the Community area of your nonprofit hospital or healthcare system flagship website to assist you in offering a first class digital experience. With the Community area attracting a wide-ranging audience including legislators, policy makers, non-profits, community clinics, and consumers you will be able to […]

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Status and Stickiness in a Healthcare Omnichannel Presence

This is a three-part blog post series, digging deep into the area of Community for nonprofit hospitals and healthcare systems. In this first post, I explore the current status and identify strategies for stickiness with a healthcare omnichannel presence. Hospitals operating as nonprofit organizations provide a number benefits to their local communities, in the form […]

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Creating Holistic Digital Experiences for Healthcare Events pt. 3

Adopting a comprehensive approach to your events marketing strategy that includes event listing and promotion on your flagship website as well as marketing efforts will ensure a holistic approach in creating awareness, engagement, and loyalty for your healthcare events. In this series, we have reviewed the importance of creating a holistic digital experience for healthcare […]

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Creating Holistic Digital Experiences for Healthcare Events pt. 2

Previously, I discussed the benefits of having a centralized place on your organization’s flagship healthcare website to create awareness and promote events via digital methods, understand the importance of having a holistic end-to-end events digital experience that aligns with the rest of your digital footprint, as well as, provide an overview of the events tool […]

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A Holistic View and Digital Experience for your Healthcare Events

Healthcare providers often have a comprehensive calendar of events they host and sponsor to support patients, the local community and medical professionals. However, raising awareness of these events and having a consistent digital experience that aligns with the rest of the digital footprint can be challenging to achieve. Many event tools offer limited customizations that […]

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Key Metrics to Measure Performance of Your Healthcare App

In today’s digitally savvy world, consumers-patients-members expect to interact with healthcare organizations across a number of mobile devices whilst on the go, just as they do with organizations across other industries. As a result more and more healthcare providers and payers are leveraging mobile apps to connect with consumers-patients-members to make their services more accessible […]

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5 Key Factors to Influence Your Healthcare Website Redesign

When redesigning your public facing website whether you are a healthcare provider or payer, there are a number of key factors to consider on where to focus your efforts to ensure you’re giving consumers-patients-members the best digital experience. As it only takes about 0.05 seconds[1] for users to form an opinion about your website that determines whether […]

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Mastering Customer-Patient Experiences Across Healthcare Websites

Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]

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The Importance of a Digital Strategy for Women’s Health Services

The strategy for women’s health and well-being has been widely discussed at global and domestic levels for many years. With life expectancy remaining higher for women than it has for men, a shift towards prevention and wellness, the rapid adoption of digital technologies improving accessing to a wealth of healthcare information and services at the […]

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Seamless Digital Experience to Drive Patient/Consumer Engagement

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]

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How to Improve Patient Interactions with Web Analytics

Monitoring website traffic and evaluating its performance are the first steps in web analytics for your provider site. Analyzing web data to identify ways to better engage patients-consumers across the site is fundamental. Optimizing key visitor task conversion funnels and working towards improving the overall health of your site are just a few ideas to […]

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5 Ways Bots Can Boost Health Plans’ Customer-Member Experience

Customer experience is predicted to overtake product and price as the No. 1 differentiator among businesses by 2020, according to “Customers 2020: A Progress Report” by Walker, a customer experience consulting firm. We’re finding organizations are turning to artificial intelligence (AI) to meet growing consumer demands. Health plans cannot afford to miss this opportunity to […]

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Mobile First is Imperative for Healthcare Provider Intranets

Employees are using mobile devices more than ever before and are likely accessing important information from intranets via tablets and smart phones. This creates a number of challenges when intranets have been designed for optimal use with desktops resulting in a poor user experience and low adoption for employees accessing intranets via mobile devices. Mobile […]

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How Bots are Improving Consumer, Member, and Patient Interactions

The practical development and deployment of bots has accelerated in the last year within healthcare. bots are playing a role in the improvement of consumer-member-patient interactions with providers as well as health plans by enhancing customer service support, supporting wellness programs for patients with chronic conditions, and an array of other applications. Additionally, bots make […]

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Using Healthcare Personalization to Delight, Engage & Empower

Consumers (including members and patients) recognize personalization gives them more enjoyable and relevant experiences online that help them accomplish their goals. Health plans and providers are now adopting personalization to create positive end-to-end consumer experiences on their sites, which in turn may increase engagement, improve loyalty, lower cost of service, and improve patient outcomes. For […]

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