Susan Kight

Susan Kight is a lead business consultant with digital experience spanning healthcare, finance, and education industries. With a core grounding in marketing, product management, and analytics, Susan is able to assist clients at the intersection of where digital, strategy and data meet. She is extremely passionate about helping healthcare organizations improve patient outcomes through the delivery of successfully executed innovative digital strategies. Susan helps clients to build best-in-class, engaging digital experiences that achieve business goals and lead to high ROI.

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Blogs from this Author

Coronavirus

Telehealth Offers A Safe Way to Care For Those with Coronavirus

Containment and control remain the highest priorities to slow down the Coronavirus situation. The Center for Disease Control and Prevention (CDC) are urging hospitals and clinics to expand their use of telehealth services to help triage the sick. The Coronavirus legislation is beginning to wave some of the restrictions for Medicare telehealth coverage in outbreak […]

Coronavirus

Coronavirus Pandemic in the Age of Digital

As the Coronavirus pandemic (COVID-19) continues to spread across the US and other countries and the administration announces free testing for the Coronavirus, the markets are also experiencing unusual volatilities. Also, we are seeing fears continue to grow amongst the public with state emergencies being declared, school district closures, and officials advising people to stay […]

COVID-19

The Role of Artificial Intelligence in the COVID-19 Pandemic

The administration has announced they are now planning for a potential 18-month COVID-19 pandemic as the situation continues to evolve and the severity of the virus is becoming more apparent. Confirmed cases are doubling over short periods of time and forecasted projections are uncovering multiple waves of the virus are yet to come. All this […]

COVID-19

5 Digital Strategies for Healthcare Providers to Adopt During the COVID-19 Situation

The Centers for Disease Control and Prevention (CDC) are urging hospitals and clinics to expand their use of digital, specifically telehealth, services to help triage the sick. Furthermore, the Coronavirus (COVID-19) legislation is waiving some of the restrictions for Medicare telehealth coverage in outbreak areas. Moving forward, both of these methods have the potential to […]

Coronavirus

Digital Strategies for Healthcare Payors to Support Members During the Spread of the Coronavirus

As the impact of the Coronavirus (COVID- 19) continues to evolve across the nation with greater numbers of confirmed cases for the virus, and greater precautions are being taken for containment and control activities, the Centers for Disease Control and Prevention (CDC) has urged hospitals and clinics to expand their use of telehealth services. Telehealth […]

COVID-19

Healthcare Providers Leveraging Digital in Response to COVID-19

The Coronavirus (COVID-19) epidemic continues to spread across the United States. The global number of confirmed cases is increasing as reported by the World Health Organization, and it is more important than ever to continue efforts for comprehensive containment and control of activities to slow the spreading of the virus and to limit the number […]

360-Degree View of Customers

Five Benefits of a 360-Degree View of Customers in Healthcare

Regardless of industry, all organizations seek a 360-degree view of customers. But within healthcare, this is often a complex and challenging task. A 360-degree view of customers offers a holistic, comprehensive view across all channels of engagement and accounts for each interaction with customers. This view is created by integrating data across multiple disparate sources. […]

Pharmacovigilance

5 Advantages of Having a Marketing CRM For Healthcare Organizations

Customer relationship management (CRM) systems have integrated with marketing automation tools across various industries for quite some time. It is often seen as a powerful driver in supporting acquisition and marketing strategies. This trend has slowly grown in popularity within healthcare, with some organizations well into its adoption, and others barely starting. Within healthcare, a […]

customer relationship management

A Comprehensive Marketing CRM Approach for Healthcare

It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]

customer relationship marketing

Tips for Healthcare Organizations Building a Complete CRM Database

With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]

Healthcare Marketing

5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

Find a Doctor

Find a Doctor Digital Experience: Best Practices to Be Easily Found

In this final post of the Find a Doctor blog series, I will be sharing best practices to ensure your organization’s Find a Doctor tool is easily found by consumers, physicians, and academics. In previous posts we have uncovered the challenges users typically face with these tools, best practice on the type of content to […]

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