Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing

“It’s the most wonderful time of the year…” I’m not talking about the upcoming holiday season – I’m referring to budget season! As you’re making plans for next year – especially around investing in your digital commerce platform – this is the perfect time to think strategically about the future of your online commerce. 54% of […]

Earlier this year, Adobe announced its acquisition of Livefyre, a platform that helps companies discover, organize, and push out user generated content (UGC) on social media and owned digital properties. In a recent webinar hosted by Adobe, I learned about the value of UGC and got a behind-the-scenes look at Livefyre, part of Adobe Experience […]

Over the last few years, it’s become obvious that Marketing and IT departments have to work together more effectively to create the engaging, personalized and valuable customer experiences in the digital space. If you’re still not convinced, then here’s a stat to consider from a recent Gartner blog: In 2016, CMOs allocated 3.24% of revenue […]

How is your eCommerce business doing? Has your business matured and you’ve realized your existing technology can’t meet your future business growth? Or, is your platform provider(s) making the push to upgrade to a new release? Either way, most businesses re-platform every two to three years, according to Forrester. In this same study, eCommerce executives […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

When constructing a house, you want to make sure that you have blueprints drawn up by a reputable architect and that it’s built on a solid foundation by contractors who will do a quality job. You can apply this analogy for your digital commerce business. Not only do you need a solid platform, but you […]

Are mobile apps dead? Contrary to what some may believe – and following a recurring theme for digital marketing – mobile apps are evolving. “By the end of 2017, market demand for mobile app development will grow at least five times faster than internal IT organization’s capacity to deliver them.” — Gartner Mobile apps lend […]

Email has been a part of our lives for a long time. Once searching the web and email communication were embraced by the masses, marketers quickly capitalized on this opportunity – a way to establish direct, personal communication with their customers! Of course things have evolved since the early days – brands have to make […]

To maintain a competitive edge in B2B eCommerce, you understand there’s more involved than managing an online catalog and ordering system.  Rising consumer expectations have raised the bar for the B2B commerce experience. Quality content plays a major role in how customers and prospects evaluate their online experience. Merchants that provide deep content, product images […]

This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics –  page views, blog comments, impressions, downloads, and click-through rates. However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a […]

Fifty-four percent of eCommerce executives say re-platforming is a top priority in the next year, according to Forrester. If you identify with this sentiment, then you’re well aware this decision is one that requires a great deal of researching, planning, strategy, and time. However, this is a perfect opportunity to review the state of your […]

One common theme prevailed during Adobe Summit 2016 earlier this year — experiences will be the competitive differentiator for enterprises. To stand out among the competition, these experiences start with great content and are powered by data. Adobe is continuing to deliver on this vision for its customers and business partners. During the Shop.org conference […]