Rick Bauer – Senior Solutions Architect

You just walked out of a half-day meeting, and it is settled; you are going to upgrade to an enterprise-class Customer Experience platform. Step one…breathe, you can do this, and there are a lot of people out there that will be more than happy to help you. For now, let’s stick with you and your […]

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

If you have been reading other posts of mine or following along on my @Sitecordial YouTube series you will have heard this caveat before: Personalization of your web content (be it for campaigns, based on channel, or behavioral profiling) takes time, and there are prerequisites. Getting to personalization takes planning and workshops like (for example) […]

If you are setting up behavioral personalization in Sitecore, there are a few subtle controls that can make a dramatic difference in both how your profiles are tracked, and how your content marketers can assign cards to pages. One aspect that came into play as of 8.1 is Decay Rate, which I covered in a […]

Behavioral profiling, for most marketers, is the ultimate digital goal when it comes to their customer experience solution. Not surprisingly, it is nearly always the first question I am asked when working with an organization that is either using, upgrading, or considering Sitecore CXP. “How do we personalize?” or “How can we get started with behavioral […]

It is rare that I run into a business that can either A: support their entire business with one digital property – be it one website, one app, or even one blog OR B: utilize a solution like Sitecore across multiple properties, especially out of the gate. To be fair, Sitecore CXP can certainly be […]

Important note: This is Part 3 in a series. Please check out Part 1 on Taxonomy and Part 2 on Goals if you have not already. If you have been following along, you likely have Sitecore goals in place and values assigned to them, along with a maturing marketing taxonomy. Those goals should be delivering […]

I had the honor of joining master Sitecore Developer and host Derek Dysart as a guest on his Sitecore-based podcast Core Sampler. I am proud to be among the ranks of distinguished Sitecore MVP’s and a growing variety of Sitecore experts on his informative series. Check out the Podcast While the content of this podcast […]

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

Rick (@Sitecordial) here on Day 3 of #C2I to speak to the Marketers and Business decision-makers on the importance of Ignition. I come from a long marketing background in both the traditional and digital space and I have had in-depth exposure to Perficient’s Ignition open source accelerator and I can confidently tell you that all my […]

I am a broken record on this one topic: Don’t let site search be an afterthought. When determining or upgrading your web solution, site search should be in the mix of the business, strategy, and connectivity discussions from the beginning. Not only is it a user expectation and a way to improve customer experience, but […]

Video Episode 1 – Taxonomy The day in the life of a content author/editor or potential content marketer is busy enough as it is. Finding time to also learn a new platform seems like a daunting task and frankly it can take many months. As one that has been down this road I thought I would […]