Paul Griffiths

Last month, I finished teaching my MBA Digital Strategy course to 11 of my colleagues. Over 13 weeks, they worked through a model of digital strategy, found new connections, planned some full scale campaigns, and enjoyed hanging out with each other. Most importantly, they focused on self-improvement in addition to meeting the needs of our […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

Since I live in Massachusetts, I’m still working from my home office.  We typically celebrate big events with something fun. This morning, I wrote a song to commemorate a new client signing that went through.  People have been doing this from the dawn of time — think of odes like Beowulf or the Odyssey but […]

If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]

Today, I led our Digital Health Solutions town hall about remote work from… space. (You’re really missing the full impact without the 2001 soundtrack in the background.) At Perficient, we continue to adapt to the new realities, including trying to surprise each other while we can. With a company this smart, that takes all the […]

The novel coronavirus pandemic is perhaps the greatest single disruptor to the American healthcare system since the 1918 flu pandemic or the Civil War. Organizations nationwide are still figuring out how to handle its impact. One approach has been to lean on the healthcare marketing apparatus to speak to consumers, calm their fears, and share […]

As with much of normal life, the novel coronavirus has disrupted regular operations for healthcare organizations nationwide. Now your organization is likely limiting, postponing, or canceling services that don’t have to do with COVID-19. Not everyone can simply stay away from the hospital or the doctor’s office. Even in the time of pandemics and social […]

While healthcare marketing efforts are devoted  to coronavirus pandemic, your messaging and outreach strategies can’t come to a halt during the current crisis. This post will explore how you should change your strategy during the time of COVID-19 and how you make use of your existing communications toolbox. Communications Changes to Adapt to the Coronavirus […]

This first week of April, if you are a hospital system, you are likely in the process of moving all available visits to virtual care; with in-person interactions limited due to the coronavirus crisis, virtual care is now the only way to get most patients the care they need. Moreover, it’s an important time to […]

COVID-19 is dominating the news cycles, many hospitals have stopped all electives procedures to focus on the first wave response to the coronavirus pandemic.  (See the previous post on first wave responses.)   While not all patients are impacted by the disease itself, all patients are impacted in some way and the disruption to care is […]

Summary: For hospital systems, health plans and others are on the front lines of dealing with COVID-19, here are seven actions to take right now. The Perficient Digital Health Solutions (DHS) team of strategists organized and moderated a forum conversation on Friday, March 20. This forum brought together thought-leaders from many teams within DHS, including: […]