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SCORE’s Bootstrap UI layer delivers core functionality for the most commonly used components in web development. When the core offering does not satisfy your requirements, though, one option may be to extend SCORE components with custom functionality.

Remember the good ol’ days when you were learning how to code, and all that mattered was getting the code to compile and making sure the site rendered what you expected? You probably tried to keep your code organized and readable; after all, you had to be able to understand what you wrote. Maybe you […]

Ever have that gut feeling when something isn’t going quite right? We’ve all been there. But as the old saying goes, “Life is 10% what happens to us and 90% how we react to it.” Whether you’re a project manager or you just want to make your next project go more smoothly, here are four […]

We always strive for consistency and efficiency – especially when it comes to web development. One of the ways we do that is by using a framework, like Bootstrap, whenever applicable. Wondering how it could make your life a little easier? <h3><b>1. Create Consistency with Pre-Set </b><b>Components</b></h3> Bootstrap allows for consistency by having pre-set components, like […]

How well do you really understand your data? What are your data sources? Does your organization take an active approach to cleaning your data regularly? Take a moment to think about the marketing dollars spent by your organization and how many of those dollars are used efficiently. For your organization to have a successful marketing strategy, your […]

In this day and age, it is important for enterprises to leverage both systems of record and systems of engagement that are integrated together. This approach is referred to as “two-tier ERP.” The system of record tier usually consists of on-premise ERP (Enterprise Resource Planning) systems, and the system of engagement tier is generally a […]

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes. To put it succinctly, they are a superb tool for outlining […]

Tradeshows are an expensive, short-term way to talk to a small number of people who are mainly interested in freebies. Right? Well, only if you are doing them wrong. It seems like tradeshows adhere to a bizarre template of sorts: Get a booth. Put an ad in the brochure/event catalog or show email. Wait for […]

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself. But while Google is definitely where the majority of your focus should be directed (and the same tactics you’d use for […]

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings. While some experts claim there is a strong correlation between social media performance and search rankings, others equally disagree. In fact, Google has explicitly stated it […]

It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done. After all, how can you know for sure if you’re targeting the right […]

The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs). 1. Avoid Negative Ranking Factors for Local SEO Not only can smart SEO help elevate your presence in search results, […]