The rapid advancement of artificial intelligence (AI) has revolutionized various industries, and experience design is no exception. AI-powered tools, such as OpenAI and others, have opened up new possibilities and are transforming the landscape of user experience design. In this blog post, we will explore the profound impact of AI tools on this domain and […]
Nicola Smith
Nicola is a customer experience strategist focused on understanding customer wants and needs across channels and touch-points to create consistent, personalized, user-friendly experiences. She is responsible for leading experience design strategy and research to inform and guide UX and design decisions, and define product capabilities and prioritization.
Blogs from this Author
Great Expectations – Customer Experience Trends to Ensure Success in 2023
Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]
Why Good User Experience Design is More Important Than Your Technology
In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]
Evolving Customer Expectations in the Era of Digital Disruption
The world, technology, and customer expectations (CX) are rapidly evolving in an era when even non-digital natives, such as Gen X, Boomers, and The Greatest Generation, are increasingly comfortable with a myriad of “futuristic technologies” like video calls and telemedicine solutions, smart devices at home and work, mixed reality experiences, and voice user interface (UI) to name just a few. […]