In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]
Nicola is a customer experience strategist focused on understanding customer wants and needs across channels and touch-points to create consistent, personalized, user-friendly experiences. She is responsible for leading experience design strategy and research to inform and guide UX and design decisions, and define product capabilities and prioritization.