Noelle Reinhold – Marketing Director

In 2017, the twenty-billionth mobile phone will be sold. And last year, U.S. consumers bought $74.93 billion worth of goods and services via mobile devices, up 32.2% year-over-year. While this still only accounts for a quarter of all eCommerce purchases, retailers have taken notice and are investing dollars into their mobile strategies. And this includes […]

The winners of the 2016 W³ Awards have been announced by the Academy of Interactive and Visual Arts, and Perficient Digital’s work for Carhartt and The Henry Ford is being recognized. Our design and development of Carhartt’s Fall 2016 Lookbook microsite received Gold in the Fashion Website category, while The Henry Ford website took home […]

MediaPost recently recognized Perficient Digital with an Online Marketing Media and Advertising (OMMA) Award for designing and developing the microsite for Carhartt’s Fall 2016 Lookbook. The microsite took home top honors in the Apparel/Fashion website category. A new spin on the typical one-size-fits-all media kit, the Carhartt microsite was designed to provide fashion reporters the content […]

We’re excited to be a part of Digital Summit Detroit, the premier digital strategies forum transforming the future of the digital commerce ecosystem. The conference is taking place October 11-12 in Detroit, Michigan, and aims to provide attendees with real-world, practical solutions happening at the crossroads of marketing, analytics, user experience, and emerging technologies. If you haven’t […]

We were recently awarded two Best of Industry WebAwards from the Web Marketing Association for our development work for The Henry Ford and Veritas. TheHenryFord.org was named the Best Non-Profit Website and Veritas.com was recognized as the Best Information Services Website. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

Dan Klco, digital marketing solution lead at Perficient, recently wrote a blog post about the importance of structuring digital marketing projects. He discusses the different layers of a project and how they change throughout the project life cycle to ensure success and avoid any wasted effort or missed guidelines. “…a well structured and well scheduled digital marketing […]

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

So you’ve taken on the large project of redesigning your company’s website. Or, maybe you’re launching your website for the very first time. Either way, it’s a time – and budget – consuming process. And with the importance of and high expectations around creating the ideal customer experience, much of the attention goes there. In […]

Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]

Our recent website redesign for internationally recognized cultural destination The Henry Ford has been awarded a MUSE Award by the American Alliance of Museums. The site, which launched earlier this year, took Silver in the Online Presence category. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]