It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the missing piece in the equation […]
Mark Traphagen
Mark Traphagen was our Content Strategy Director for Perficient Digital until February of 2019. He has been named one of the most influential content and social media authors in numerous industry listings.
Blogs from this Author
Why Facebook Paid Social Builds Organic Reach – Here’s Why #122
Most Facebook Page owners complain about being forced to “pay to play” to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen reveals a little-known extra benefit of regular use of Facebook paid promotion. Don’t miss […]
Why Writing Style Matters for Content Marketing – Here’s Why #118
Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why developing a proper style is key to making sure […]
Why Non-viral Content Can Still Be a Big Win – Here’s Why #117
Why is Mark running with scissors? Well, you never know when they might come in handy! Same thing with your content that never went viral; it too may be “handier” than you think. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why authoritative, quality content can become very […]
Why There Is No Best Time to Post on Social Media – Here’s Why #116
There’s a time and a season for everything, even for your social media posts. In this episode of our Here’s Why digital marketing video series, Mark and Eric explain why social media studies may not actually give you your best times to post on social media, and how you can find the real best times for yourself. […]
Going Mobile First As a Major Brand: Lessons from Next10x
At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best-known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post, I’ll share with you some of those challenges and opportunities, and […]
Best Mobile Digital Marketing Tips from Next10x
The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Perficient Digital sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital marketing and how they must adapt for the mobile-first world. In the coming weeks I’ll be sharing some in-depth […]
Why Social Promotion Is Not a One-And-Done Activity – Here’s Why #112
Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s social media […]
Why Thematic Content Campaigns Rule – Here’s Why #110
In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of […]
Why Content Marketing Is Proactive Reputation Management – Here’s Why #105
We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. […]
Why You Should Tag Your Inbound Links – Here’s Why #104
When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]
Best Digital Marketing Insights from 100 Here’s Why Episodes – Here’s Why #101
Now that we’ve reached our 100th episode of our Here’s Why digital marketing video series, let’s stop for a moment and take a look back at some of the best tips and insights Mark and Eric have shared. BONUS! Hidden in this episode are two never-before-seen content marketing tips from Eric. Here are some nuggets from this episode […]