Imagine with me: A potential clinical subject comes into a site for her screening visit. When she checks in, she is issued an iPad for use during the visit. On the iPad, she finds an interactive app that leads her through the screening process, step by step. It moves her through questions dynamically, using a […]
Marin Richeson
Marin joined the life sciences industry in 2001. Over the course of her tenure, she has held roles in clinical finance, IT, quality assurance, and validation. The diversity of her experience provides her with a unique perspective on the interconnectedness of this complex, multi-faceted industry. Marin Richeson is a lead business consultant in Perficient's life sciences practice.
Blogs from this Author
Customer Experience (CX) Dimension #3: Design Process
The third of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Design Process. Once you have your customer insights (first dimension) and your strategy (second dimension), the next step is to tackle design. Remember that, in life sciences, “customer” means many things (e.g., patient, physician, clinical site, clinical subject, research […]
How To Make Clinical Subject Screening Easier On Clinical Sites
Imagine with me: A potential clinical subject comes into a site for his screening visit. The nurse performing the screening visit takes out her iPad, brings up the screening app, and follows the interactive prompts to move the potential subject through the various questions and tests. When the nurse selects or inputs the potential subject’s […]
Customer Experience (CX) Dimension #2: Strategy
The second of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Strategy. You can see in the diagram below that it sits right on top of the first (and most critical) dimension: Customer Insight. CX Strategy Purpose and Scope Within the context of CX, strategy encompasses the description of the […]
What Is Internet Of Things (IoT) For Clinical Data Collection?
Imagine with me: After successfully enrolling in a clinical study, a subject is issued a wrist tracker and a digital skin patch, and is given login credentials for a proprietary app to download on her mobile phone and tablet. Over the course of the study, her wrist tracker and skin patch continuously collect and transmit […]
Customer Experience (CX) Dimension #1: Customer Insight
The first of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX strategy guide is Customer Insight. As I’ve discussed in the previous posts in the series, in life sciences, “customer” means many things: patient, physician, clinical site, clinical subject, research partner, regulatory agency, vendor, and even employee. To provide each of these […]
How To Make Site Monitoring Reports Easier And More Transparent
Imagine with me: Based on predefined clinical data and milestones, a site monitor receives a notification that one of her sites requires a site monitoring visit. She works with the site to schedule the visit, and both she and the site receive automated confirmation emails. The day of the visit, the monitor arrives at the […]
7 Dimensions Of An Effective Customer Experience (CX) Strategy
Today’s post marks the beginning of the final section of this blog series dedicated to adapting customer experience (CX) strategy to life sciences. The previous four posts set the stage for what we’re about to do, but if you’re just finding this series now, don’t worry – this final section will still be worth your […]
What The FDA Requires Of Drugs On The Market
This is the final post in a brief series of posts (five in total) designed to demystify the high cost of prescription drugs in the U.S. Today’s post focuses on the fourth and final stage the of the FDA drug approval process: post-marketing. Before we dive into the final stage, here’s a quick recap of […]
Four Steps To Assess And Mitigate Risk With Regulated IT Systems
Over the past several weeks, I’ve published a series of posts that talk about how to assess and mitigate risk with your regulated IT systems. The FDA recommends using a risk-based approach to accomplish this feat, and we agree, so we laid out a four-part approach for you: Assess a system for its regulated status […]
How To Manage Your Aggregate Spend And Sunshine Act Reporting
Imagine with me: In support of your required Physician Payments Sunshine Act reporting, you integrate all of your physician payment source systems to a single platform. Some of those systems are fully integrated, while other systems – mostly legacy, built on older technology – are integrated using robotic process automation (RPA). Over the course of […]
How Great CX Drastically Increases Revenue, Even In Life Sciences
If you’ve been following this blog series, hopefully you’re coming around the idea that it’s wise to consider all of your stakeholder groups – patients, physicians, clinical sites, vendors, partners, regulatory agencies, investors, even your employees – as “customers.” In today’s post, we’ll look at the portion of Perficient Digital’s CX strategy guide that talks […]