Mark Polly

John Mellor, VP Strategy at Adobe, kicked off Adobe Summit day 2. The theme of day 2 is about personal reinvention because products are only one part of the reinvention journey.  A big part of reinvention is about the people and the culture. Marketers have an overwhelming optimism about the reinvention of marketing and how […]

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe […]

At Adobe Summit 2015, Jeff Allen (@JeffreyAAllen) with Adobe presented this session about justifying an investment in analytics. Jeff has developed a model for this over the past 20 years. His mantra comes from Harvard Business School professor Clay Christensen: “Instead of telling someone what to think, I taught him how to think.” Here are […]

Increasing customer engagement naturally involves IT, marketing, and product.  IT has the corporate data and manages the systems. Marketing has the behavioral data and manages the content and web analytics.  Product of course is the “thing” you are selling.  All three areas must come together to present a unified and excellent customer experience. At Adobe […]

Adobe Campaign is a Marketing Cloud tool to create and manage cross channel marketing campaigns. Campaigns consists of workflows, cross-channel execution (targeted emails, direct mail, web content, call centers and push messages), market segments and analytics. Patrick Tripp (@ptripp), Sr Product Marketing Manager, introduced Adobe Campaign at Adobe Summit. He started with a poll of the audience. Most people […]

Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]

If you listen to over 6,000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements […]

Imagine sitting in a conference room discussing potential targets for a merger or acquisition. You say to the staff, “Let’s find the top 10 companies in the robotics space that have annual revenue between 20 and 50 million dollars.” This is where our M&A search will start. The staff goes off and researches data and […]

Barry Pellas from PointSource spoke about several options for delivering content to mobile devices. Imagine you want to display a coupon to a user has they navigate your mobile app. But you also want to deliver that same coupon to someone browsing on a desktop browser. You don’t want to create two different coupons and […]