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Mazen ManassehDirector of Business Analytics

Mazen is a Director of Business Analytics at Perficient and an accomplished professional services leader with 20 years of being a customer advocate. An analytics solutions delivery expert in functional domains covering Supply Chain, Financials, HCM, Projects and Customer Experience. Being a thought leader in the business analytics space, he conducted numerous business training sessions and spoke at technology conferences around analytics and machine learning.

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Blogs from this Author

Running Oracle BI Apps or OBIEE On Premises? Cloud or No Cloud?

I spend much of my time figuring out what things organizations are doing well when it comes to their enterprise analytics, what makes them better, and how to get there. After a few communications consulting for a new customer, I came to realize that they are likely categorized in one of three groups, most if […]

Day by Day: An Oracle Personal Assistant for Enterprise Analytics

You are in a hurry and away from your office desk but really need an important piece of information before your next call or meeting. If only Siri or Google Voice can help. These personal assistants can’t answer questions related to your secure enterprise data, at least not without some serious amount of programming. Last […]

Business Analytics Cloud at Collaborate 17 #C17LV

At the Collaborate 17 conference, I attended the official announcement of the release of Oracle Analytics Cloud (OAC), delivered by John Hagerty, VP of Product Management. It was a clear message from Oracle BI Product Management that Oracle’s Cloud BI offerings are positioned to provide a solution for “Everyone”. “Everyone” here is primarily twofold: First, BI […]

Oracle Analytics Cloud: Essbase and Many Other Interesting Things

A couple weeks ago, Oracle released Oracle Analytics Cloud (OAC). But there was already Oracle Cloud offerings for BI, mainly Business Intelligence Cloud Service (BICS) and Data Visualization Cloud Service (DVCS), so why is this new? And how is it different? Simply, OAC doesn’t abolish its predecessor Cloud BI services, but it makes them more […]

Empower EPM Planning with Oracle Cloud Analytics #C17LV

There are several analytical capabilities that Oracle Enterprise Performance Management (EPM) products, whether Hyperion on-premises or Cloud EPM, have to offer. Financial reports and ad-hoc analysis in Excel are all great. However, in general EPM reporting capabilities remain restricted to whatever data you have in EPM. Are you looking to do one or more of […]

Oracle BICS for Salesforce, RightNow, Amazon, IBM & Big Data

Earlier this week, Oracle upgraded its BI Cloud Service platform as well as DataSync (now version 2.2) for cloud integrations. With those 2 upgrades come great benefits if you have any of the following and looking to do consolidated business analytics from multiple source systems and allow for cross-functional insights: Salesforce: There is no need […]

EPM & Transactional Analytics on Oracle BICS

Often times companies that rely on Oracle’s EPM products, whether these are on-premises like Hyperion Financial Planning or in Cloud like PBCS, lack a robust approach of navigating to transactional details within the context of an EPM summary view. This becomes a bigger challenge when there are multiple transaction systems involved in financial consolidation. Watch […]

How to Enable OBIEE Commentary with Writeback

This post is a follow-up to my previous post: OBIEE Collaborative Analytics Enables Decision Making & Action In this blog, I provide detailed instructions and design aspects of implementing OBIEE Dashboard Commentary levergaing the Write Back feature. There are several steps involved, at the database, middleware and dashboard levels.

OBIEE Collaborative Analytics Enables Decision Making & Action

Organizations that rely on Oracle Business Intelligence (OBIEE) as their standard analytics platform may have already reaped the benefits of a common enterprise reporting solution from a data accuracy and accessibility perspective. However, they are most likely still using traditional means of collaboration. This entails communication of reported results, explanation of what they mean, their […]

Marketing Analytics in Action with Oracle BICS

If you are using one or more on-premise or Cloud Marketing or Sales applications and looking for a way to effectively gain insight into your data, watch this short video to see how Perficient’s Marketing Analytics solution can help you. Perficient’s Marketing Analytics is a quick start solution that enables marketing managers, analysts and executives […]

Oracle Transactional BI: OTBI vs OTBIE

At Collaborate 16, Pawan Kumar from Perficient presents the key characteristics that benefit adopters of Oracle Transactional Business Intelligence (OTBI) and Oracle Transactional Business Intelligence Enterprise (OTBI-E). Below are the main points I am highlighting from Pawan’s session that help differentiate between the two products and shed some light on how each product is most […]

What is the Best Integration Product from Oracle?

  When it comes to choosing the right data integration solution, Oracle offers multiple products that may seem redundant but in fact target different purposes even though an overlap in the capabilities exists. Oracle clarified the distinctions among the various integration products during the Collaborate 16 conference this year. The decision making process around which […]

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