Melody Smith Jones

I’ve been working on some projects lately where I am giving advice to health plans attempting to take advantage of market forces and grow their member loyalty strategies in kind. It’s not only my job to know our own target market (them) but also to be intimately familiar with their target market (you) as well. […]

A year ago I wrote a blog post entitled, “Strengthening Consumer Experience in a Post-Reform Insurance Market“, which presented research from a Forrester report that showed the health insurance industry faces a great deal of discontent from consumers. In fact, of the 13 industries tracked by Forrester in that report, health plans rank dead last […]

I hear a lot of bloggers and pundits speak of the increasingly important target market for mobile payments.  After all, the media coverage and social conversation around the topic of mobile payments has reached a fever pitch, and some wonder whether it’s worth all the hype. For example, I was reading the article “What’s missing in […]

According to a Carlisle & Gallagher Consulting Group survey, customers that are interested in mobile banking technology would consider an alternative to their primary bank for both mobile wallet and core banking services.  The two largest consumer groups demonstrating this interest are young consumers and affluent consumers, both important demographics for the banking industry.  76% […]

I’ve heard a lot of operations folk talk shop over the years.  My GE friends in B-School were the ultimate Six Sigma champions.  I learned about kaizen and the art of lean while working in Japan.  Then we have the tech champions of BPM technologies. These methods are often backed with an almost religious fervor.  […]

As I discussed with the Health IT social media community while at HIMSS this year, my healthcare career spans back to when I was 15 years old. I worked as a peer health educator at North County Health Services in San Marcos, California. This was a great job. I took it as my early mission […]

One of our Business Intelligence colleagues wrote a great post recently on the top ten trends that are shaping the financial services industry’s use of big data. 1. Larger market data sets containing historical data over longer time periods and increased granularity are required to feed predictive models, forecasts and trading impacts throughout the day. […]

In this competitive banking landscape, organizations face increased pressure to forecast business conditions that allow employees to react and drive value from data. As common sense would dictate, companies should evaluate performance based on increases to firm value. To generate these cash flows, many companies focus on the development of new products and services. However, […]

Late last night I was fortunate enough to come across an article entitled “Embedded Health: Designing Future Health Interventions Around Our Weaknesses“. This article begins: Once we understand the points at which the human brain makes bad decisions that affect our health, we can begin to find ways to influence us to not make those […]

Back in August I wrote a piece entitled, “What is the Greatest Mobile Health Challenge?” In this post I asked what the greatest challenge that gamification could solve. My answer: Providing interoperable records that take the burden of collecting and distributing health data away from the patient. Those managing chronic disease are often meeting with […]

Michael Porter is a Principal at Perficient for Portal, Social, and Collaboration solutions. He leverages 13 years of experience with portal and content management projects to help clients understand and take advantage of the value provided by web technologies. He has supported many multi-million dollar portal implementations for some of the world’s largest companies. Michael […]

Michael Porter is a Principal at Perficient for Portal, Social, and Collaboration solutions. He leverages 13 years of experience with portal and content management projects to help clients understand and take advantage of the value provided by web technologies. He has supported many multi-million dollar portal implementations for some of the world’s largest companies. Michael […]