Michael Porter

Today’s Guest Keynote at the 2017 Sitecore Symposium featured Kenneth Cukier, author of Big Data. The following are my notes from the session: Question: Is AI overhyped, underhyped, or don’t know? Over: about 6% Under: about 7% Don’t know: Not enough to add up to 100% Story: Nascar racing has a couple key questions. One […]

The 2017 Sitecore Symposium kicked off with a video highlighting multiple customers wanting to be free: To get the things they want To be understood Mark Frost, new CEO of Sitecore, kicked it off. He spoke about significant tech improvements that help brands connect with their customers. Stats: 2,900 attendees from 57 countries 600 companies […]

Forrester has a blog post that highlights the high-level results from the latest U.S. Customer Experience Index Report. First the results because they are interesting: This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. […]

Forrester has a blog post that highlights the high-level results from the latest U.S. Customer Experience Index Report. First the results because they are interesting: This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. […]

So I and others at Perficient have highlighted many times that Digital Transformation involves more than technology. As a matter of fact, I did a search of Perficient’s web site and got a lot of references to organizational change management (OCM).  So this recent article from CMO.com is music to my ears. They reference Altimeter’s […]

Jason Jewert posted a blog on Driving Sales.  It was about What Automotive Retailers Can Learn From Amazon (and other companies)  While his focus is on his industry, the advice crosses almost any industry or company.  I especially like his opening premise about the fact that Netflix didn’t kill Blockbuster, Blockbuster did that just fine […]

When you think about analytics and optimization, you see perhaps the largest changes between now and 2007. I’ll note what I saw in 2007 and surrounding years.  I’m sure there are plenty of exceptions but this seemed to be what we saw: Web analytics was used.  Most sites hooked up a web analytics tool With […]

              Mobile is an interesting beast. Users have a different experience for a variety of reasons. Not the least of which is the fact that you interact with mobile almost anywhere and definitely outside your home or work. Obviously that sets up a lot of opportunity if you can […]

Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube”  Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]

CMO.com has an interesting and short article on the “Personalization Payoff: 3 New Approaches to CRM Data”  I like the article because the author gets into why you have a CRM system in the first place.  You have the system to manage the customer experience from first touch (sales) through the entire lifecycle (marketing and […]

The technical underpinning of the “World Wide Web” have changed.  For one, when was the last time you heard reference to the world wide web?  When was the last time you typed in www for that matter.  The technology used to service the digital world has expanded remarkably as customers flock to digital channels for […]

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution.  Think campaign management software rather than a shopping cart.  I won’t quote every single stat but here are my top […]