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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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Blogs from this Author

IBM Connect Actiance

Actiance provides a variety of governance tools in what they call the governance platforms.   They announced the next version. Alcatraz, the first context aware archive Cloud based Uses Watson analytics captures all the social interactions in any internal and external location. (facebook, twitter, linked in) captures emails Puts the data in one location and […]

Demonstrating Great Digital Experiences at #IBMConnect

Background to demos: Fictitious  Greenwell bank needed to create a great digital experience while enabling their employees.   Focused on key business outcomes.  Three parts of the transformation Transform the customer experience via the web site Use analytics to create a loyalty program Launched a value added advisory service Note: all major announcement at the […]

IBM Connect: Vision and Direction

Craig Hayman, General Manager for Industry Cloud solutions came on after Seth Meyers.  (Not as funny) Energizing Life’s Work is the theme of the conference. Relevant because customer experience, work experience, and Kenexa’s talent management suite all relate to it. There is a stark difference between work and “our life’s work”    The latter harnesses […]

IBM Connect: Keynote Guest Speaker: Seth Meyers

Connect opened up with the band American Authors.  Great opening.   Jay Baer is the guest MC.  He’s a pretty funny guy. Seth Meyers is the keynote speaker.  He’s a funnier guy and soon to start the Late Night show. How they hire comedy writers has changed. They never hire anyone without looking at twitter […]

IBM Connect: Helping CMO's Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

IBM Connect: Helping CMO’s Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

The Future of Enterprise Computing

Here at IBM’s Connect Conference, we get to hear a lot about trends and where social is headed.  Geoffrey Moore spoke about the future of Enterprise Computing.   The new worlds is: Built in the Cloud Social Search Apps Analytics Mobile Big Data All this is driven by the fact that consumer IT set the […]

Turns Out Companies Are Investing in Social Media

Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social.  It’s far too long for me to replicate but here’s a couple nuggets:                                 There’s a lesson here and it’s that social media has become a […]

Dreamforce: Developing for Google Glass

Maximiliano Firtman, author of the O’Reilly book, “jQuery Mobile” presented on some basics around development.  It was less a look at the development tools and more a look at the options for development and the paradigm you take into account.   He’s a a “Google Explorer” and has a chance to muck around with the […]

Dreamforce: YAHOO! CEO Marissa Mayer Keynote

They started off with a video of Leviev Diamonds and how they use Saleforce.  The following interview includes a story about a diamond heist.  They used the data in Salesforce to document the loss to the police. Mark Benioff also interviewed the CEO’s of Men’s Warehouse and Whole Foods.   Honestly, that’s quite the list […]

Dreamforce: Building Apps for the ExactTarget Marketing Platform

Exact Target can be put into broad categories Integration: Data is important. You need to get the data from a variety of sources.  Apps allow you to do that. Automation: You can automate a number of tasks and make even complicated sets of tasks part of a new app within the platform Application: cool widgets […]

Dreamforce: Building Custom Mobile Self-Service Apps

As you can see from the Salesforce keynote, Mobile is extremely important to them and to customers. Why Mobile Self-Service Mobile devices are ubiquitous.  Q4 was the inflection point where more phones and tablets exist than pc’s and laptops. Study: Frost and Sullivan analysis show that users already use mobile devices for a wide ranges […]

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