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Katie Parness

Katie is a Marketo Consultant working in Perficient’s Adobe Practice and is a Marketo Certified Expert with over 5 years of marketing automation experience. She is passionate about segmenting audiences for targeted and relevant automated marketing campaigns.

Blogs from this Author

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Is there really a best time to send an email?

One of the most contemplated questions in email marketing is: is there actually a specific day and time an email should be sent for the best results? In my opinion, it is almost impossible to say a specific day and time is the best for an email send. The world, and more specifically the workforce, […]

Integrating LinkedIn and Marketo

Integrating LinkedIn and Marketo

Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]