Heather Bowman

We talk about personalization a LOT!  Especially when it comes to different trends in the Consumer Markets industry that have occurred over the last year and this coming year.  Personalization spans across many different topics, especially the ones we have discussed already in our 2015 trends, however, it is SO important that we are treating […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

The Consumer Markets industry is definitely seeing its fair share of exciting innovations and changes.  With the consumer in control, brands and companies are vying for our attention and trying to outdo each other for our dollars.  Thinking about how far we have come in this industry, it’s important to be fun, to be nostalgic, […]

Jim: I’m connected, you’re connected…my car, my house, where I go, what I eat, what I spend, what I think. But is this really making a difference in how we live and work or are we all caught up in some big high-tech hype cycle? Michael: Oh my, that’s a lot of questions rolled into […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

Another year has passed and what a better way to start off the new year with what we see as the top 10 tech trends for 2015!  Be sure to follow our blog as we discuss these prioritized trends heading into this year to help your enterprise prepare for what the future holds for the […]

As consumers we have very high expectations and want companies to personally tend to the things that are most relevant to us, personalizing unique messaging about products and/or services that are of most interest to us.  At NRF’s Retail BIG show this week, a few trends were discussed as the top trends for 2015.  Personalization was HIGH […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]

            NRF is the world’s leading retail trade association that provides membership for retailers, service providers and educational institutions.  The NRF provides retail industry news, a network of communities to exchange information such as top trends and practices, tools and research to assist in making informed business decisions and much […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]