Eric Enge

People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” […]

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Perficient Digital’s Eric Enge interviews the top thought leaders and groundbreakers in digital marketing. And now it’s a podcast, so […]

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the first episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Perficient Digital’s Eric Enge interviews the top thought leaders and groundbreakers in digital marketing. And now it’s a podcast, so […]

Bing’s Senior Product Manager for Webmaster Outreach Duane Forrester sat down with Perficient Digital’s Eric Enge to share the order of priorities he recommends to webmasters wanting to improve their search rankings. Eric Enge: When a publisher comes to you and says, “What should I do to improve my SEO in rank well and Bing,” […]

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google’s banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This […]

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS’ strategy, I caught up with Director of Social Media for MLS, Amanda […]

2013 was a big year for the industry, as well as for Perficient Digital, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media “events”), that I […]

In today’s post, we are going to review the data we (Perficient Digital) have assembled on the potential for Facebook activity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let’s dig in! Google Visibility into Facebook Likes […]

How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don’t pretend that this represents the entire population, and it certainly does not represent the largest user profiles on Facebook or any business pages. This is intended as a sampling of 325 randomly […]

Back on November 23rd, I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is “C’mon Google, this is something you’ve gotta fix!” […]

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full […]

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This […]