DME

Jay Baer: Playing with Gasoline – Digital Marketing Excellence Podcast Episode 2

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dmelogoThe Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode!
The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Perficient Digital’s Eric Enge interviews the top thought leaders and groundbreakers in digital marketing.
And now it’s a podcast, so you can listen to each episode at your convenience, in your car, during your workout, wherever and whenever it suits you!
Going out of your way to be helpful and useful to people who may never pay you a dime seems counter-intuitive to common-sense business practices. Yet that’s exactly what Jay Baer of Convince and Convert advocates in his book YOUtility: Why Smart Marketing Is About Help Not Hype. In that title, he spells utility y-o-u-t-i-l-i-t-y. Jay asserts that Y-O-U gain the most marketing advantage when you become more useful and helpful to more people in your market than anyone else. On this episode of the Digital Marketing Excellence show, Eric Enge and guest co-host Mark Traphagen ask Jay Baer to explain the incredible marketing power of being useful.
This episode of the #DMEShow, Playing with Gasoline With Jay Baer, originally aired on May 22nd of 2014.
Jay Baer was a super guest and we can’t wait to get him back on the show.
Jay Baer: Playing with Marketing Gasoline (A Podcast Interview)

About the Author

Eric Enge leads the Digital Marketing practice for Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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