Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” He sat down with Eric to talk about the radical ways marketing is changing, and what your brand needs to do to stay ahead of the curve.
This episode of the #DMEShow, Integrate or Dis-Integrate: The Future of Marketing, originally aired on June 5th, 2014. Click Here to listen to the third episode!
Lee Odden was an awesome guest and we can’t wait to get him back on the show. For a full list of all past DMEShows, check out our Archive Page.
Lee Odden on the Future of Marketing: Integrate or Disintegrate (Podcast Interview)

About the Author

Eric Enge leads the Digital Marketing practice for Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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