At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the second of four video excerpts from that conversation we’ll be publishing, Eric asks Gary about the importance of links for ranking, […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why The Mobile Revolution Has Only Just Begun – Here’s Why #145
It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Perficient Digital, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at […]
How YouTube Videos Rank in Google
Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The […]
Google Ranking: Query Diversity and Video Position Bidding (Eric Enge in Conversation with Google’s Gary Illyes at Pubcon 2017)
How Does Google Decide What Features Go on a Search Page? At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the first of four video excerpts from that conversation we’ll be […]
Why Digital Personal Assistants Will Change Search – Here’s Why #144
Smart speakers and digital personal assistants offer users whole new ways to get information and conduct business. Is your business ready for this disruptive new world of marketing? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains how digital personal assistants will change how people search, and […]
Why You Need an SEO Triage Plan – Here’s Why #142
SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right […]
The Next Big Thing: Digital Personal Assistants
Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]
The Next Big Thing: Digital Personal Assistants
Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, […]
Why YouTube and Google Rank Videos Differently – Here’s Why #140
YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he […]
Semantic Search Changed SEO Forever – Here’s Why #138
Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains some of the distinctiveness of semantic search and why it has made search easier for users. Don’t miss a single episode […]
New Guide to AMP with Brand Case Studies
Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of […]
Why Google Can Evaluate Content Quality – Here’s Why #137
It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why Google is able […]