There are only a few ways you can kill a vampire, but many assume they’ve found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization. In this episode of the popular Here’s Why […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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How Much Does Google Index Twitter in 2018?
We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions […]
Digital Personal Assistants Will Change Search – Here’s Why #153
Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why he thinks […]
Why You Need an Enterprise SEO Strategy – Here’s Why #151
Acme Grommets is in trouble and the CEO is not happy. They’re a huge company, but they didn’t take the time to build an enterprise-level SEO strategy, and now their sales are tanking! Find out what happened in the video. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]
Mobile Voice Usage Trends 2018
How comfortable are real people with using voice commands with their devices? We wanted to know, so for the second year in a row, we asked over 1,000 people how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then […]
What We Learned from a Year of Google Search Announcements
SEOs shall not live by Google announcements alone…but they sure can be interesting! In today’s post, I’m going to share data from the team here at Perficient Digital, plus my comments on each. Long ago Google almost never talked to us in the SEO world at all. The big change occurred with the advent of […]
Key Misconceptions Still Slow the Acceptance of AMP (But They Shouldn’t!)
Accelerated Mobile Pages (AMP) is an open-source project that allows website publishers to make their web pages faster, and as a result, create a better user experience. However, the way that AMP was launched, and the time it’s taken to build it out has led to many misconceptions about whom AMP is a good fit […]
The Most Linked Content of 2017
What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to […]
Does Google Have a User Happiness Score? – Eric Enge with Gary Illyes at Pubcon 2017
At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this final of four video excerpts from that conversation, Eric asks Gary about a “user happiness score” mentioned by another Google engineer in […]
Why Machine Learning Makes Content Quality Critical – Here’s Why #147
Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Quality matters, so Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Perficient […]
Does Google Use Online Brand Mentions for Search Ranking? – Eric Enge with Gary Illyes at Pubcon 2017
At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the third of four video excerpts from that conversation we’ll be publishing, Eric asks Gary to clarify recent statements he made about […]
Why Every SEO Should Understand Machine Learning – Here’s Why #146
Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital […]