Carol Smith

… that the “Key To Great Web Software Is A Consistent, Intuitive User Experience“ Software-as-a-Service (SaaS)  providers, according to last week’s Forbes article, will need to focus on the user’s experience across all products. The author, Alexander Pasik, Ph.D., CIO for IEEE, points to Google’s cloud computer services as “providing best-in-class user experiences that are consistent across […]

Celebrities are immediately recognizable and in some cases, the majority of the people using the persona may have a good idea of “who” that person is. So it would make sense to consider using them for personas, however in most cases this is a poor choice. I’ll use Matt LeBlanc as an example. Matt played Joey Tribbiani on […]

Axure, an interactive prototyping tool, allows you to publish prototypes online at AxShare. I tried it out today and overall, it is a nice tool and provides a quick, simple way to share clickable prototypes with others.  AxShare isn’t a new tool – Molly Malsam had mentioned it in as a “Collaboration Tools I Wouldn’t Want to Live […]

Tomer Sharon’s book, “It’s Our Research: Getting stakeholder buy-in for user experience research projects” just came out and though I’m still reading it, I am already ready to recommend it (disclaimer: I contributed a Case Study to it). Earlier this month I was fortunate enough to attend and speak at the IA Summit and not surprisingly I […]

Great products are not usually created by just one person. They are collaborative projects that involve many people with different personal and professional experiences. Bringing all of these individuals together to create something for someone they may never have met is challenging at best. Teams that are good at working together and helping each other […]

Personas are incredibly helpful at informing project teams because they are powerful mnemonics for large amounts of data. They combine our ability to perceive and recognize other human faces and our ability to remember stories in a light, accessible document. Personas are based on deep research of the users through interviews, observations, and other reliable […]