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Brendon Jones

Blogs from this Author

Marketecting the enterprise?

At the Association of Enterprise Architecture Summit in Austin, Texas last week, John Zachman was the speaker of honor. For those unfamiliar with his work he is the leading proponent of Enterprise Architecture, and I don’t mean that in the marketing sense where all companies are the leading in “blah blah blah”. As a career […]

Prehistoric marketing in the Age of the Customer

Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and […]

Anyone for Zero Commission Trades?

Anyone for zero commission trades?

That is what Robinhood is promising. Will this turn traditional online stockbroking on it’s head? Time will tell, but it’s worth a look. TechCruch has this covered in a recent article. Some fun facts from the article and personal experience are: It doesn’t actually cost a brokerage much money to place a trade. Yet customers […]

Has the Knowledge Worker finally arrived?

IBM has a fantastic explainer video this succiently explains what a connected knowledge worker (to borrow from the late Peter Drucker) is. Check it out.

Social Media Week 14 kicks off in New York

This looks like a promising event, with many interesting speakers from Microsoft and Google, as well as the media industry such as Don Steele of Comedy Central. We won’t be there this year, perhaps in the future. It looks like on to watch in the Social engagement space.

SharePoint migrations may cause consternation

When migrating to SharePoint 2013 older assets may need serious modification to gain from the benefits of the new, lightweight, fast, and fluid user interface. These benefits come from new CSS styles, themes, and master pages. Thus, you must re-create your custom branding by using the new styles, themes, or master pages available in SharePoint […]

Demystifying Meetings and Events in IBM’s SmartCloud

Last week I highlighted several of the new features in the recent update to IBM SmartCloud for Social Business. I thought about how some of the features and terminology may initially be confusing to newcomers and seasoned users alike. So this week I’ll discuss three features that are both related and sufficiently different to warrant […]

Demystifying Meetings and Events in IBM's SmartCloud

Last week I highlighted several of the new features in the recent update to IBM SmartCloud for Social Business. I thought about how some of the features and terminology may initially be confusing to newcomers and seasoned users alike. So this week I’ll discuss three features that are both related and sufficiently different to warrant […]

IBM introduces new features for SmartCloud for Social Business

On Monday (13th December 2014) IBM released an update to SmartCloud for Social Business with a focus on improving the Meetings and Chat User Interface. The new capabilities are available to SmartCloud Engage and SmartCloud Connections subscribers. The simplified interface is intended to be consistent across rich clients, browsers and mobile applications. Some highlights include: […]

Social Business Patterns help enterprises engage stakeholders

IBM has an interesting white paper out discussing Social Business Patterns. Before I highlight the white paper, I would like to briefly explain what a pattern is, and why they are useful. The Cambridge Dictionary defines a pattern as: “a particular way in which something usually happens or is done”, and so a “business pattern” […]

What is your response to Digital Disruptors?

James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate […]

Re-energising the retail banking experience

According to the McKinsey Quarterly, consumer-facing financial services, such as retail-banking, social technologies can help improve service delivery, reduce costs, and enhance the customer experience. “Consumers are increasingly open to using these channels for easier, more transparent interactions with their financial institutions. New processes are surfacing across a sector often typified by organizational complexity, siloed personnel, and fragmented […]

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