Amita Parikh

Migrating or changing any platform to a new type of software comes with its own set of unique challenges and contact centers are no different. Having worked with a number of clients to successfully implement or migrate to Amazon Connect’s cloud-based, pay-as-you-go technology contact center technology, we’re faced with a lot of questions. Here are […]

The AWS Summit took place in Toronto on Thursday, October 3rd. AWS Summits are generally free to attend and take place in many different cities around the world. Positioned as a learning conference, they’re a fantastic way to connect with other people in the AWS world, learn about upcoming releases, chat with vendors, and more. […]

A common scenario for a customer calling into a call center is for a customer wishing to change their delivery time or date. Using AWS Services, it’s possible to automate this, reducing wait time and the cost of having a person look up dates and relay these to a customer. In this tech tutorial we’ll […]

Introduction to SSML tags – what are they? We’ve all had that experience of phoning into a contact center and hearing a robotic, impersonal voice on the other end. SSML (which stands for ‘synthesized speech mark-up language’) tags can be added into your Amazon Connect Contact flows to customize your speech prompts, adding a more […]

In the past, call centers worked like this: A customer with an issue would phone into a support line, never knowing how long they’d be on hold for. It could take multiple calls to resolve the issue, creating a less-than-ideal experience for the caller. In today’s digital-first world, the traditional call center is undergoing a […]

One of the benefits of working with Amazon Connect is its ability to integrate with third party platforms, such as Salesforce. The Amazon Connect CTI Adapter is a browser-based Contact Control Panel (CCP) that integrates with the Salesforce CRM. First released in 2017, the adapter enhances the functionality across both platforms, providing a more robust […]