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Madison Flower

Maddie Flower is an associate marketing coordinator at Perficient. She graduated from the University of Missouri-Columbia and worked in Spain prior to joining Perficient.

Blogs from this Author

Female Teleworker Texting Using Laptop And Internet, Working Online. Freelancer Typing At Home Office, Workplace.

Perficient Included in IDC Market Glance: Digital Business Professional Services Report

Today’s environment is relentlessly volatile. It rewards speed over size, agility over efficiency, and cross-functional flow over rigid structure. You must be ready to shift and scale your teams as priorities change. The way forward requires a comprehensive digital strategy that defines the capabilities, agility, and alignment to put you on the right side of […]

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Scaling Up to Charge Up: How a Leading Utility Company Is Expanding EV Charging Sites

Moving Towards Sustainability In a movement toward sustainability, most organizations are working toward becoming more energy efficient and less reliant on natural gas. There is a lot more work to be done in this area for many Fortune 100 companies. A leading utility company is staying on top of this trend and working tirelessly to […]

Wisw S5e8 Ep40 Blog

What If College Was Just a Pit Stop? An Interview with Luca Ranzani

Most of us always hoped to apply what we learned in the classroom to our daily lives. In this episode, Jim Hertzfeld talks with Luca Ranzani, Team Captain & Manufacturing Lead, Mechanical and Industrial at MRacing, about his experience building racecars and leading the team in global competitions. This is a must-listen, be sure to check […]

Wisw S5e7 Ep39 Blog

What If the Patient Experience Started Way Before Your Doctor’s Visit?

In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]

Wisw S5e6 Ep38 Blog

What If Design Is the Difference Between a Product’s Life or Death? An Interview with Keith Wolf

Hey digital strategists, are you looking to learn more about how your design strategy can align better with? Look no further than this week’s episode of What If? So What? featuring Keith Wolf, director of digital strategy consulting at Perficient. Can thinking visually help improve the overall function of your product? Listen to find out! […]

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What If Jim and Kim Answered Your Burning Questions?

Listen up, content strategists! Want to learn about the latest digital transformation trends? Tune in to the new episode of What If? So What? as Jim and Kim answer submitted listener questions. You don’t want to miss it! We’d love to get your feedback on a “white noise” word or topic you’d like for us […]

Wisw S5e4 Ep36 Blog

What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins

Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of?  Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]

Wisw S5e3 Ep35 Blog

What If Generative AI Becomes Better Than Humans at Content Marketing?

Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to  the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]

Wisw S5e2 Ep34 Blog

What If Data Was a Product You Could Sell?

In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready […]

Wisw S5e1 Blog

[Podcast] What if AI Was the New Knowledge Worker in Town?

In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce, or just the beginning of a new era in productivity? Get ready to ponder […]

Wisw S4e8 Blog (1)

[Podcast] What If Intuition and Data Could Hold Hands? An Interview with Will Stacy

In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]

Wisw S4e7 Blog

[Podcast] What If Robots Really Did Run Your Business?

In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]

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