Healthcare organizations play key roles in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. A well-planned and executed DE&I strategy not only creates a healthier and more welcoming environment for […]
Posts Tagged ‘Content Strategy’
Iterative Design for Quick Turn-Around Projects
With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]
The Sitecore Sessions, Volume 1: Exploring Sitecore 10
Sitecore 10 is here! And with it comes some exciting new features - from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub. With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. Working with these strategists, Monique Anderson, a Perficient marketing […]
A Good Taxonomy Can Make the Difference
In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]
Z is for ZigZag Strategy
When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.
O is for Optimization
Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.
Rethinking the Automotive Website
Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]
Insights on Every Page: Thought Leadership & Contextual Relevance
An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]
E is for Engagement
Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.
How Content Supports a Conversational Commerce Experience
What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]
Subject Matter Experts Need to Create Your Content. Here’s Why.
Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]
Building Better UX with a Product Content Strategy
Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]