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Posts Tagged ‘healthcare’

A hand arranges building blocks that have images relating to healthcare, including a medical cross, a capsule, a heart, a medical bag, a wheelchair, a stethoscope, a syringe and a pill bottle.

Healthcare Information Architecture: 4 Ways It Can Benefit Your Organization’s Digital Experience

Your healthcare organization (HCO) could have the best content imaginable on your website. But if your users can’t find it quickly and intuitively, it’s not going to do what you want it to do. And it’s probably not going to help you with your conversion goals. That’s why content is only part of the equation […]

Doctor Using A Digital Tablet In A Modern Hospital

Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]

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6 Reasons You Need to Conduct a Content Audit

What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]

A healthcare provider's hands typing on a laptop with a stethoscope, a pen and a clipboard in the foreground

Healthcare Decision-Making: Content Types for Each Stage of the Process

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]

2024 Forrester Cx landscape The Customer Experience Strategy Consulting Services Landscape, Q2 2024

Perficient Recognized in Forrester’s The Customer Experience Strategy Consulting Services Landscape

In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]

A healthcare provider with a blank ID badge

Brand Archetypes in Healthcare: Finding Your Organization’s Personality

When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]

Medicine Doctor Touching Electronic Medical Record On Tablet. Dna. Digital Healthcare And Network Connection On Hologram Modern Virtual Screen Interface, Medical Technology And Futuristic Concept.

Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?

The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]

Close Up Of Young Woman Getting Online Medical Help And Advice During Videocall With Doctor Checking Symtoms Aand Explaining The Drug's Reciepes

Navigating Trust and Data in Healthcare Marketing

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]

Overcoming Payer Challenges With Perficient’s Shop, Quote & Enroll Solution

In today’s rapidly evolving healthcare landscape, payers face numerous challenges in delivering efficient and personalized services to their members. The traditional healthcare experience is often fraught with complexities, inefficiencies, and a lack of transparency, leaving both payers and members frustrated.   The Challenges:  Lack of a Single Member View: Payers often struggle with fragmented member data […]

A back door showing computer code

Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

A mother and her caregiver daughter looking at the daughter's smartphone together

Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

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