Posts Tagged ‘healthcare’

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]

To meet clinical, business, and evolving consumer needs, healthcare providers are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey, about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in pilots; another 15% […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

Leading healthcare organizations are presented with opportunities to meet an accelerated demand for services being driven by a rise in health consumerism, the need to improve patient outcomes and satisfaction, increased cost pressures, and alternative reimbursement models. These healthcare organizations are undergoing Finance transformation and utilizing technology to bridge the gap.  Watch on-demand to learn how […]

Increasingly, topics like digital responsibility are entering the conversation around digital transformation.  “This responsibility has evolved from primarily focusing on data privacy to now include accessibility, diversity, and inclusion as well. Really, it’s about being more proactive, less reactive. You want to take it from being aspirational to ground truth – how do we make […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

As a registered nurse (RN), I’m in the field of medical and nursing terminologies within electronic health records (EHRs). I understand all too well the impact and benefits that standard healthcare terms contribute to leveraging interoperability and providing healthcare with big data for research and population health, and why it’s a lot easier said than […]

Let’s talk about unicorns. What do unicorns have to do with business? According to Investopedia, a unicorn is an organization that has a valuation of more than $1 billion. No, that doesn’t mean companies like Oracle, Microsoft, or Apple (at least, not anymore). Unicorns are typically technology companies touted as start-ups with no proven track […]

The pandemic accelerated the demand to shift to a value-based care model that requires greater patient engagement and digitizing of complex documents among payers, providers, and care team members to meet the needs and preferences of consumers. During the last two years, the demand to adopt virtual care also accelerated. Healthcare providers must embrace digital […]

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

Meeting the ever-increasing IT demands of the healthcare industry is critical for organizations to keep up and stand out from their competitors. According to Forrester, “The stakes are as high as ever in healthcare, as the decisions made through the end of the decade will determine an organization’s success for the next 50 years. Being […]