In this installment of the UX in Universal Design Series, we focus on the transformative impact that Universal Design and accessible healthcare have on patient experience and health outcomes. By integrating Universal Design principles and focusing on usability, health systems can create inclusive environments that meet the needs of all patients, particularly those with physical […]
Posts Tagged ‘healthcare’
Challenges and Opportunities in Designing for Physical Disabilities in Health Systems – 3
Designing health systems that are inclusive for individuals with physical disabilities is crucial for ensuring equal access to healthcare. Despite progress, many healthcare environments still present significant challenges for these patients. In this installment of the UX in Universal Design Series, we will explore the challenges faced when designing for physical disabilities and highlight the […]
Introducing the UX in Universal Design Series: Physical Disabilities in Health Systems
Excited to announce the launch of our new blog series: UX in Universal Design: Physical Disabilities in Health Systems. This series will dive deep into the critical role that usability and user experience (UX) play in creating healthcare environments that are not just accessible, but truly inclusive for individuals with physical disabilities. Why This Series […]
UX in Universal Design Series: Key Principles for Voice Control and Speech in Health Systems – 3
Welcome to another installment in our UX in Universal Design series! This edition focuses on the key principles of usability for voice control and speech recognition specifically tailored for individuals with physical disabilities within health systems. Voice control and speech recognition technologies are essential tools for enhancing accessibility and improving patient experiences. By implementing these […]
Healthcare Content Audit: 6 More Benefits for Your Organization
I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]
Healthcare Information Architecture: 4 Ways It Can Benefit Your Organization’s Digital Experience
Your healthcare organization (HCO) could have the best content imaginable on your website. But if your users can’t find it quickly and intuitively, it’s not going to do what you want it to do. And it’s probably not going to help you with your conversion goals. That’s why content is only part of the equation […]
Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know
Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]
6 Reasons You Need to Conduct a Content Audit
What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]
Healthcare Decision-Making: Content Types for Each Stage of the Process
In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]
Perficient Recognized in Forrester’s The Customer Experience Strategy Consulting Services Landscape
In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]
Brand Archetypes in Healthcare: Finding Your Organization’s Personality
When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]
Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?
The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry. Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]