Jill Grozalsky

Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.

Blogs from this Author

V Is For Voc

V is for Voice of the Customer

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

U Is For Ux

U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

S Is For Segmentation

S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.

R Is For Roi

R is for ROI

A simple ROI calculation can help take the guess work out of future business decisions.

Q Is For Qualitative Research

Q is for Qualitative Research

Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience.

Sym 2019

The Dos and Don’ts of Sitecore Symposium 2019

Sitecore Symposium 2019 is going to be jam packed, so take some tips from a Symposium Veteran on the dos and don’t for this year’s event.

P Is For Personalization

P is for Personalization

As more users expect personalization, it is important to understand what is and how to get started.

O Is For Optimization

O is for Optimization

Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.

N Is For Nurturing

N is for Nurture

Nurturing strategies are critical to building loyalty and providing data on what is working well with users.

M Is For Marketing Automation

M is for Marketing Automation

Marketing Automation helps organizations maintain contact with prospects and/or customers in a meaningful and efficient way.

L Is For Loyalty

L is for Loyalty

When it comes to your users, the value of loyalty and loyal customers cannot be overlooked.

K Is For Kpis

K is for Key Performance Indicator

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

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