On the Microsoft Dynamics 365 blog, Ed Kennedy from our partner Episerver analyzes the use of Dynamics 365 combined with eCommerce platforms to improve the retail experience. He writes:
“Retailers already benefit from how Microsoft Dynamics 365 integrates enterprise resource planning (ERP) and customer relationship management (CRM) into a single, cloud-based solution. Dynamics 365 has led the way in digital transformation by breaking down silos and helping retailers standardize data and business processes. Retailers can now have a complete, accurate view of all products, orders, pricing, and customer data in one place. They can streamline workflows and easily manage stock from production to the point of sale.
“Once retailers have integrated their systems in Dynamics 365, they are ready for the next step in their transformation: unifying eCommerce and back-office operations. Seamless integration is the backbone of Dynamics 365, and Microsoft has made it easy to connect its platform to third-party ecommerce solutions. There are several advantages to choosing an ecommerce platform with built-in integration for Dynamics 365. Most importantly, this enables retailers to unify all commerce data and experiences across all channels.”
According to Kennedy, integrating Dynamics 365 with an eCommerce platform provides a number of benefits, including:
- Shared data for orders, products, pricing, and promotions
- A complete view of a customer’s history
- Personalized online experiences for customers
- Increased customer loyalty and sales
Read more on the blog here, and be sure to check out Perficient’s Microsoft Dynamics 365 solutions.
