As we move into 2017, Digital Transformation is seen as a core competency instead of innovation for information leaders (especially sales and marketing). In addition, digital spend is an important contributor in 2017 for IT and spend is projected to increase 2.9% (Gartner IT Spend Worldwide Forecast). Here is what the industry analysts have to say:
- Personalized experiences are no longer just a nice-to-have (Forrester)
- Digital technology platforms are the future (Gartner IT Technology Trends, 2017)
- CIOs expect digital revenues to grow from 16% to 37% (Gartner CIO Agenda, 2017)
The dynamics of digital are breaking the barriers between IT and business. In addition, the technology trends are hybridizing the cloud and on-premises world. Data is a key driver both behind the scenes and in front end solutions (using analytics) for a quicker time to value and data driven decision making. The below from McKinsey shows organizational change that will support a Digital Transformation journey:
Over the next few parts of this blog series, I will breakdown a digital journey into the following categories and will discuss how data impacts these categories:
- Data & Information Platform
- Customer Journey Platform
- Analytics & Intelligence Platform
