Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation. (Of course, you also have to have the right team in place to execute on the plan.)
This analogy is also applicable for your digital commerce business. Not only do you need to find a solid platform on which to build, but you also need a plan (or in this instance, a business case) that outlines goals and success metrics as well as defines the customer experience and calculates total cost of ownership and return on investment.
This infographic reveals the five key components you need to include when building a business case for your eCommerce re-platforming project.
Learn more about preparing a business case in our guide – Best Practices for Choosing a Commerce Platform, Part 1.