Posts Tagged ‘B2C Commerce’

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Grow Sales Across B2B and B2C Channels [Webinar]

It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. To successfully develop a commerce site that will drive traffic while increasing sales, you need the right team and the right commerce strategy and roadmap. Join Perficient and Benchmade, a forward-thinking […]

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Commerce During the Coronavirus – What Businesses can Do Now, Next, and for the Future – Part 3

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

state of content management

Commerce During the Coronavirus – What Businesses can Do Now, Next, and for the Future – Part 2

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

state of content management

Commerce During the Coronavirus – What Businesses Can Do Now, Next, and for the Future – Part 1

Times are tough for a lot of retailers right now and we are all being forced, whether we like it or not, to live in the moment as the situation related to the coronavirus shifts hour by hour. Ideally, business strategies put in place are holding out even if details need to be adjusted day […]

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Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

The Key Differences Between B2B and B2C Personalization

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

4 Trends Shaping Customer Experience in the Utilities Industry

The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. Whether your company operates in a regulated market or competes against other providers for business, you must both understand and meet your customers’ evolving expectations for the solutions and services you provide, or risk being left behind. Some […]

Want to Be the Next Amazon? Start With One-Click Checkout

Online retailers around the world agree that shopping cart abandonment is a big problem. An average of nearly 75% of shopping carts were abandoned in the United States during Cyber Week last year, according to eMarketer. Cart abandonment factors such as indecision and wanting to shop around more are leading consumers to walk away during […]

Delivering a Seamless Experience to Transform Your Business Model

Among the major headlines of 2017, many have involved the shifting landscape of retail and eCommerce. Most notably was Amazon’s acquisition of Whole Foods. These events indicate a digital disruption is afoot – and eCommerce is not immune to its effects. The disruption can’t be ignored. Commerce business models must change to satisfy increasing customer […]

Re-Vamping the Customer Experience to Transform Your Business Model

Recent events across the retail and eCommerce landscape indicate that a digital disruption is afoot. And to succeed, commerce business models have to change to satisfy increasing customer expectations. In this blog series, explore the three major areas where you can start innovating to transform your existing commerce business model – starting with customer experience. […]

Four Steps to Prepare for Your Magento 2 Upgrade – Part 4

Moving to a major commerce platform release can be seen as a business growth strategy rather than a risk-avoidance strategy. Thoughtful planning of your upgrade will reduce cost, mitigate risk, and maintain business continuity so that the transition has minimal impact to the overall shopping experience and your bottom line. If you’re considering an upgrade […]

Four Steps to Prepare for Your Magento 2 Upgrade – Part 3

Once you have taken inventory of your existing Magento platform and reviewed Magento 2 templates, the next step involves evaluating your extensions. Simply put, extensions expand the native capabilities of the Magento platform. Launched in 2016, the Magento Marketplace offers carefully vetted extensions for your commerce platform. (Think of it as the “App Store” for […]

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