My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back end tools and solutions. Additionally, an organization’s culture is critical to the success of digital transformations. Organizations must work with their employees to figure out how to embrace change to succeed. The reality is, company’s are losing revenue because they are not dealing with customer’s where they want to be dealt with – in the digital channel.
Perficient is the leading digital transformation consulting firm and a thought leader in the space. Find valuable digital transformation resources on our website and be sure to register for our upcoming webinar, Content-Driven Commerce and Its Impact on Digital Transformation. We will discuss how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
Unable to attend the live webinar? All registrants will receive access to the slides and the on-demand version of the webinar following the conclusion of the live event.
