Digital is reshaping industries and healthcare is not immune to digital transformation. The rise of consumerism has created an environment where patients expect to be involved in their treatment and treatment options throughout their entire journey. The most efficient and cost-effective way to connect with patients is through digital technology.
Healthcare consumers are becoming advocates for their own care. They shop online for services based on factors such as cost and online reviews. According to a recent Pew Internet and American Life Project study, more than 80% of Internet users went online for health-related information, putting increased pressure on healthcare providers to be more price transparent. Price transparency requires a healthcare organization to have a clear understanding of the cost for a particular service. This challenge requires healthcare organizations to integrate their various silo’d data sources in order to fully understand their costs.
In a recent interview Perficient’s Chris Donahue, Director, Healthcare, discussed the impact healthcare consumers are having on revenue cycle management, the challenges healthcare organizations are facing and what they need to do to improve their financial performance. Read the entire Perficient Perspective here.
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