Brick-and-mortar vs. the Amazon’s of the digital space…How are brick-and-mortar stores going to survive in what has become a digital era? Stores still provide a very strong foundation of retailing with majority of sales occurring within the actual store. But in order to stay competitive, stores need to provide a relevant and unique experience for their consumers. An omni-channel strategy is imperative to drive value of a shopper’s journey and must influence not only in-store sales but e-commerce and m-commerce channels as well.
Brick and mortar will survive but it will not look the same as it is today. Many retailers that contain a strong digital space have physical store presence as well, in fact, 95% of all retail sales occur with retailers that have an actual brick-and-mortar presence. The infrastructure will become smaller and convenient places to pick up consumer purchases.
Perficient’s Consumer Markets practice is bringing together an industry expert team to discuss and explore how digital can be used as an advantage and drive store traffic and sales. In our upcoming webinar, a few things we will cover are:
- Importance and significance of combining digital and physical experiences
- Role of physical store that influences digital purchase
- Optimization of the in-store experience and driving foot traffic
- Share intelligence about retailers’ and manufacturers’ customers
Join us and click here for more information to register today!
