Enterprise social. It’s not the greatest thing since sliced bread (The Beatles, frozen custard and computer-generated animation all make stronger cases for that title) but lately it seems like it’s close. That said, for all of its growing popularity, our experience tells us that a good deal of what people believe about social networks– and how to get users engaged on them– is flat-out wrong.
After a summer so busy that I missed my July deadline, this morning I published a new article on CMSWire addressing three of enterprise social’s most dangerous myths head-on. Check it out and learn why…
- A single network might not be your best bet for adoption…
- #ESN rollouts aren’t like any other new application, and…
- Some users will simply never adopt them, no matter what you do.
Interested in continuing the conversation? I’ll be unofficially representing Perficient (which cannot be held responsible for any comparisons I make between Yammer and Game of Thrones) in CMSWire’s upcoming TweetJam (yes, that’s a thing) on this month’s editorial focus “What does working like a network look like in practice?” The Tweet Jam will take place on Wednesday, August 20 at 1pm ET/ 10am PT. You can find me on Twitter at @richOthewood; follow @CMSWire for TweetJam details and the #official #hashtag to follow.
