Change has become a constant in marketing, and many marketers are becoming increasingly reliant upon their company’s web presence to drive results. A usable, conversion-oriented website is key to driving leads and sales from online and even offline campaigns. And modern content management systems (CMS) make it easier for marketers to update content, improve search engine visibility, and engage visitors – providing the resources needed to better manage a public facing website.
Join us Thursday, April 18, 2013, at 12 p.m. CT for the webinar “Learn How Perficient Increased Website Engagement by Implementing Sitecore CMS.” During the webinar, Erin Moloney, Director Digital and Social Media Marketing at Perficient will show attendees how Perficient’s implementation of Sitecore revitalized Perficient.com, enabling a 142% increase in traffic to the site.
The webinar will also cover the features and options within Sitecore’s digital marketing platform that Perficient is utilizing, the platform’s out-of-the-box functionality and modules used to help create a scalable website, and the integral role of user experience experts and designers, who completed extensive usability testing and improved the overall user experience of the site.
You can register here for the webinar. For more on Sitecore’s web content management system, visit www.sitecore.net.